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Using service convenience to reduce perceived cost

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References

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1971Social Marketing: An Approach to Planned Social Change

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1,427 cited

1998Toward A Taxonomy of Multidimensional Constructs1,141 cited

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2020Customer Value Co-Creation in the Automobile Industry: Antecedents, Satisfaction, and Moderation17 cited
2014Transaction convenience in the payment stage: the retailers’ perspective15 cited
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2025Exploring Features and Products in E-Commerce on Consumers Behavior Using Cognitive Affective11 cited