References

• 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
• 1991Effects of Price, Brand, and Store Information on Buyers' Product Evaluations5,848 cited
• 1970Information and Consumer Behavior5,796 cited
• 1961The Economics of Information5,253 cited
• 1973Free Competition and the Optimal Amount of Fraud3,943 cited
• 1991Managing Brand Equity3,818 cited
• 1988RATIONAL CHOICE AND THE FRAMING OF DECISIONS3,712 cited
• 1974Advertising as Information3,430 cited
• 1976The Economics of Information3,287 cited
• 1983Premiums for High Quality Products as Returns to Reputations2,325 cited
• 1989The Effect of Price, Brand Name, and Store Name on Buyers' Perceptions of Product Quality: An Integrative Review1,461 cited
• 1995Brand Equity, Brand Preference, and Purchase Intent1,346 cited
• 1994Extrinsic and Intrinsic Cue Effects on Perceptions of Store Brand Quality1,198 cited
• 1989MANAGING BRAND EQUITY1,150 cited
• 1989Managing What Consumers Learn from Experience1,115 cited
• 1994Marketing Universals: Consumers' Use of Brand Name, Price, Physical Appearance, and Retailer Reputation as Signals of Product Quality