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Motivating purchase of private brands: Effects of store image, product signatureness, and quality variation

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References

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2006Drivers of Brand Extension Success667 cited

2000Consumer-level factors moderating the success of private label brands604 cited

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2019How Does Consumers’ Local or Global Identity Influence Price–Perceived Quality Associations? The Role of Perceived Quality Variance155 cited
2011The Effect of Website Design Dimensions on Initial Trust: A Synthesis of the Empirical Literature150 cited
2013Brand awareness–Brand quality inference and consumer’s risk perception in store brands of food products139 cited
2016Food private label brands: the role of consumer trust on loyalty and purchase intention128 cited
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2020The Relationship Between Service Quality, Corporate Image, and Customer Loyalty of Generation Y: An Application of S-O-R Paradigm in the Context of Superstores in Bangladesh118 cited
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2015The development of a consumer value proposition of private label brands and the application thereof in a South African retail context98 cited
2014Relationship marketing management: Its importance in private label extension97 cited
2013The importance of retail brand equity and store accessibility for store loyalty in local competition92 cited
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