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Cited by

• 2003Sustainable Pioneering Advantage? Profit Implications of Market Entry Order228 cited
• 2009SKU demand forecasting in the presence of promotions153 cited
• 2013Blogs, Advertising, and Local-Market Movie Box Office Performance153 cited
• 2005Practice Prize Article— CHAN4CAST : A Multichannel, Multiregion Sales Forecasting Model and Decision Support System for Consumer Packaged Goods102 cited
• 1999PromoCast™: A New Forecasting Method for Promotion Planning89 cited
• 2005Differences in Dynamic Brand Competition Across Markets: An Empirical Analysis83 cited
• 2011Perceptions versus performance when managing extensions: new evidence about the role of fit between a parent brand and an extension76 cited
• 1999Estimating Price Elasticities with Theory-Based Priors71 cited
• 2002How Promotions Work: SCAN*PRO-Based Evolutionary Model Building71 cited
• 1999Account-Level Modeling for Trade Promotion: An Application of a Constrained Parameter Hierarchical Model70 cited
• 2005Consumer heterogeneity in the longer-term effects of price promotions66 cited
• 2005Predicting Competitive Response to a Major Policy Change: Combining Game-Theoretic and Empirical Analyses58 cited
• 2005Competitive reaction- and feedback effects based on VARX models of pooled store data50 cited