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Functional neuroimaging applications in marketing: some methodological and statistical considerations
16 references·0 citing·49 second hop
Functional neuroimaging applications in marketing: some methodological and statistical considerations (2014)Functional neuroimaging applications in m…Culture Wires the Brain (2010)Culture Wires the BrainAnalysis of neurophysiological reactions to advertising stimuli by means of EEG and galvanic skin response measures. (2009)Analysis of neurophysiologica…Culture-sensitive neural substrates of human cognition: a transcultural neuroimaging approach (2008)Culture-sensitive neural subs…What can advertisers learn from neuroscience? (2007)What can advertisers learn fr…Social Decision-Making: Insights from Game Theory and Neuroscience (2007)Social Decision-Making: Insig…Neuromarketing: a layman's look at neuroscience and its potential application to marketing practice (2007)Neuromarketing: a layman's lo…Applications of functional magnetic resonance imaging for market research (2007)Applications of functional ma…What is ‘neuromarketing’? A discussion and agenda for future research (2006)What is ‘neuromarketing’? A d…Cultural differences in neural function associated with object processing (2006)Cultural differences in neura…A Functional Magnetic Resonance Imaging Study of Neural Dissociations between Brand and Person Judgments (2006)A Functional Magnetic Resonan…NeuroEconomics: An overview from an economic perspective (2005)NeuroEconomics: An overview f…Orthographic and phonological processing of Chinese characters: an fMRI study (2004)Orthographic and phonological…Neural Correlates of Behavioral Preference for Culturally Familiar Drinks (2004)Neural Correlates of Behavior…Functional Imaging of Working Memory after 24 Hr of Total Sleep Deprivation (2004)Functional Imaging of Working…Measuring word recognition in reading: eye movements and event-related potentials (2003)Measuring word recognition in…Neural correlates of self-reflection (2002)Neural correlates of self-ref…The Commitment-Trust Theory of Relationship Marketing (1994)What Does the Brain Tell Us About Trust and Distrust? Evidence from a Functional Neuroimaging Study (2010)Neuromarketing: The New Science of Consumer Behavior (2011)Branding the brain: A critical review and outlook (2012)Culture and the Self: Implications for Cognition, Emotion, and Motivation (1991)The episodic buffer: a new component of working memory? 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References

  • 2004Neural Correlates of Behavioral Preference for Culturally Familiar Drinks1,353 cited
  • 2002Neural correlates of self-reflection928 cited
  • 2006What is ‘neuromarketing’? A discussion and agenda for future research862 cited
  • 2007Social Decision-Making: Insights from Game Theory and Neuroscience677 cited
  • 2008Culture-sensitive neural substrates of human cognition: a transcultural neuroimaging approach576 cited
  • 2004Functional Imaging of Working Memory after 24 Hr of Total Sleep Deprivation506 cited
  • 2003Measuring word recognition in reading: eye movements and event-related potentials472 cited
  • 2006A Functional Magnetic Resonance Imaging Study of Neural Dissociations between Brand and Person Judgments303 cited
  • 2007Neuromarketing: a layman's look at neuroscience and its potential application to marketing practice288 cited
  • 2005NeuroEconomics: An overview from an economic perspective287 cited
  • 2009Analysis of neurophysiological reactions to advertising stimuli by means of EEG and galvanic skin response measures.270 cited
  • 2006Cultural differences in neural function associated with object processing260 cited
  • 2010Culture Wires the Brain215 cited
  • 2007Applications of functional magnetic resonance imaging for market research174 cited

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  • 2007What can advertisers learn from neuroscience?169 cited
  • 2004Orthographic and phonological processing of Chinese characters: an fMRI study161 cited
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