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Is trust a necessary component of relationship management?

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References

1994The Commitment-Trust Theory of Relationship Marketing22,337 cited
1996The effects of trust and interdependence on relationship commitment: A trans-Atlantic study1,272 cited
2002Toward a dialogic theory of public relations1,247 cited
2000Risk and Trust in Social Exchange: An Experimental Test of a Classical Proposition957 cited
1997Value‐driven relational marketing: From products to resources and competencies857 cited
2000Public Relations As Relationship Management560 cited
2001Two-Way Symmetrical Public Relations: Past, Present, and Future468 cited
2000From Organizational Effectiveness to Relationship Indicators: Antecedents of Relationships, Public Relations Strategies, and Relationship Outcomes409 cited
2001An Extended Examination of the Crisis Situations: A Fusion of the Relational Management and Symbolic Approaches362 cited
2001Effective Crisis Management through Established Stakeholder Relationships309 cited
2002An analysis of international business-to-business relationships based on the Commitment–Trust theory237 cited
1998New communication technologies: An issues management point of view157 cited
1998Relationship marketing for competitive advantage : winning and keeping customers150 cited
2001Values of Public Relations: Effects on Organization-Public Relationships Mediating Conflict Resolution

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144 cited

2000Crisis management: Advantages of a relational perspective.109 cited

2002Measuring public relationships among students and administrators at the University of Florida76 cited

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2006Rethinking relationship management58 cited
2006The ideal lobbyist54 cited
2014Dialogic communication and media relations in non-governmental organizations23 cited
2009A Chronology of Organization-Stakeholder Relationships With Recommendations Concerning Practitioner Adoption of the Relational Perspective23 cited
2007A Framework for Implementing and Sustaining Trust in Horizontal Partnerships19 cited
2015Lifting the veil on the PRP–client relationship8 cited
2017Towards an integrated social media communication model for the not-for-profit sector: a case study of youth homelessness charities7 cited