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Role of supplementary services in the purchase of credit card services in India
14 references·6 citing·38 second hop
Role of supplementary services in the purchase of credit card services in India (2004)Role of supplementary services in the pur…Advances in Consumer Research (2025)Advances in Consumer ResearchMarketing Financial Services (2010)Marketing Financial ServicesServices, Marketing and Management (2003)Services, Marketing and Manag…Advances in Services Marketing and Management (1995)Advances in Services Marketin…A Test of Services Marketing Theory: Consumer Information Acquisition Activities (1991)A Test of Services Marketing …Service Management: Strategy and Leadership in Service Businesses. (1985)Service Management: Strategy …Problems and Strategies in Services Marketing (1985)Problems and Strategies in Se…Consumer Behavior: Concepts and Applications (1980)Consumer Behavior: Concepts a…The Effect of Self-Confidence and Anxiety on Information Seeking in Consumer Risk Reduction (1979)The Effect of Self-Confidence…A Service‐Orientated Approach to Marketing of Services (1978)A Service‐Orientated Approach…An Exploration of the Effects of Perceived Social and Performance Risk on Consumer Information Acquisition (1974)An Exploration of the Effects…Advertising as Information (1974)Advertising as InformationThe Effectiveness of Using the Tax System to Curb Inflationary Collective Bargains: An Analysis of the Wallich-Weintraub Plan (1973)The Effectiveness of Using th…Free Competition and the Optimal Amount of Fraud (1973)Free Competition and the Opti…RENEWABLE ENERGY PRODUCTS AND CUSTOMER’S PURCHASE INTENTIONS HAVING ENVIRONMENTAL CONCERN (2020)RENEWABLE ENERGY PRODUCTS AND…Influence of materialism and money attitudes on credit card use (2015)Influence of materialism and …An Empirical Investigation on Credit Card Adoption in India (2013)An Empirical Investigation on…Consumer Perception and Attitude towards Credit Card Usage: A Study of Pakistani Consumers (2009)Consumer Perception and Attit…Antecedents of Redemption of Reward Points: Credit Card Market in China and International Comparison (2009)Antecedents of Redemption of …Managing perceived risk for credit card purchase through supplementary services (2008)Managing perceived risk for c…Corporate Financial Structure and Managerial Incentives (1982)DEFINING QUALITY: ALTERNATIVES AND IMPLICATIONS (1994)Customer loyalty in the hotel industry: the role of customer satisfaction and image (2000)Beyond Engagement and Participation: User and Community Coproduction of Public Services (2007)Crime and Punishment: An Economic Approach (1968)Information and Consumer Behavior (1970)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Corporate Social Responsibility: A Theory of the Firm Perspective (2001)Marketing Research (1970)An Information Processing Theory of Consumer Choice (1979)A Model of Perceived Risk and Intended Risk-Handling Activity (1994)Customers' motivations for maintaining relationships with service providers (1997)Some New Thoughts on Conceptualizing Perceived Service Quality: A Hierarchical Approach (2001)Atmospherics as a Marketing Tool (1974)Breaking Free from Product Marketing (1977)The Nature and Determinants of Customer Expectations of Service (1993)Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis (2006)A personality scale of manifest anxiety. (1953)Brand Choice Behavior as a Function of Information Load (1974)The Role of Risk in Consumer Behavior (1974)Perceived risk: The concept and its measurement (1986)Expanding the functional information search model (1998)AN INTEGRATIVE MODEL OF TOURISTS’ INFORMATION SEARCH BEHAVIOR (2004)A Service Quality Model and its Marketing Implications (1984)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)Relationship Marketing of Services--Growing Interest, Emerging Perspectives (1995)Satisfaction with Leisure Time Activities (1981)A Kansei mining system for affective design (2005)The Impact of Green Marketing and Perceived Innovation on Purchase Intention for Green Products (2014)The Evolution of Cooperation (1981)The Role of Market Forces in Assuring Contractual Performance (1981)Evaluating the Potential of Interactive Media through a New Lens: Search versus Experience Goods (1998)A Longitudinal Analysis of Satisfaction and Profitability (2000)The relationships among quality, value, satisfaction and behavioral intention in health care provider choice (2002)Improvisation and Innovative Performance in Teams (2005)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? (2004)Bibliometric Methods in Management and Organization (2014)
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  • 2025Advances in Consumer Research13,264 cited
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  • 1974Advertising as Information3,430 cited
  • 1985Problems and Strategies in Services Marketing2,819 cited
  • 1991A Test of Services Marketing Theory: Consumer Information Acquisition Activities1,550 cited
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  • 1979The Effect of Self-Confidence and Anxiety on Information Seeking in Consumer Risk Reduction254 cited
  • 1973The Effectiveness of Using the Tax System to Curb Inflationary Collective Bargains: An Analysis of the Wallich-Weintraub Plan190 cited
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Cited by

  • 2008Managing perceived risk for credit card purchase through supplementary services

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29 cited
  • 2020RENEWABLE ENERGY PRODUCTS AND CUSTOMER’S PURCHASE INTENTIONS HAVING ENVIRONMENTAL CONCERN25 cited
  • 2009Consumer Perception and Attitude towards Credit Card Usage: A Study of Pakistani Consumers24 cited
  • 2009Antecedents of Redemption of Reward Points: Credit Card Market in China and International Comparison22 cited
  • 2015Influence of materialism and money attitudes on credit card use18 cited
  • 2013An Empirical Investigation on Credit Card Adoption in India6 cited