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Managing Negative Feedback Effects Associated With Brand Extensions: The Impact of Alternative Branding Strategies
16 references·16 citing·37 second hopsampled
Managing Negative Feedback Effects Associated With Brand Extensions: The Impact of Alternative Branding Strategies (1997)Managing Negative Feedback Effects Associ…Diluting Brand Beliefs: When Do Brand Extensions Have a Negative Impact? (1993)Diluting Brand Beliefs: When …Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Conceptualizing, Measuring, a…Brand equity and the extendibility of brand names (1993)Brand equity and the extendib…The Effects of Sequential Introduction of Brand Extensions (1992)The Effects of Sequential Int…Advances in Consumer Research (1992)Advances in Consumer ResearchHandbook of Motivation and Cognition: Foundations of Social Behavior, Vol. 2. (1991)Handbook of Motivation and Co…Evaluation of Brand Extensions: The Role of Product Feature Similarity and Brand Concept Consistency (1991)Evaluation of Brand Extension…A Process-Tracing Study of Brand Extension Evaluation (1991)A Process-Tracing Study of Br…Consumer Evaluations of Brand Extensions (1990)Consumer Evaluations of Brand…The Effects of Brand Positioning Strategies on Consumers' Brand and Category Perceptions: Some Insights from Schema Research (1989)The Effects of Brand Position…Strategic Brand Concept-Image Management (1986)Strategic Brand Concept-Image…Ideals, central tendency, and frequency of instantiation as determinants of graded structure in categories. (1985)Ideals, central tendency, and…Architecture of Cognition (1983)Architecture of CognitionAdvances in Consumer Research (1983)Advances in Consumer ResearchBrand franchise extension: New product benefits from existing Brand Names (1981)Brand franchise extension: Ne…Family resemblances: Studies in the internal structure of categories (1975)Family resemblances: Studies …The Psychological Mechanism of Brand Co-creation Engagement (2016)The Psychological Mechanism o…Remanufacturing, Third-Party Competition, and Consumers' Perceived Value of New Products (2015)Remanufacturing, Third-Party …The role of brand logos in firm performance (2012)The role of brand logos in fi…The Double-Edged Sword of Foreign Brand Names for Companies from Emerging Countries (2012)The Double-Edged Sword of For…Brand Concepts as Representations of Human Values: Do Cultural Congruity and Compatibility between values Matter? (2012)Brand Concepts as Representat…The effects of self‐brand connections on responses to brand failure: A new look at the consumer–brand relationship (2011)The effects of self‐brand con…What Makes Brands Elastic? The Influence of Brand Concept and Styles of Thinking on Brand Extension Evaluation (2010)What Makes Brands Elastic? Th…Mental Construal and the Emergence of Assimilation and Contrast Effects (2010)Mental Construal and the Emer…Brand equity dilution through negative online word-of-mouth communication (2010)Brand equity dilution through…Modeling the brand extensions' influence on brand image (2008)Modeling the brand extensions…Consumer Psychology: Categorization, Inferences, Affect, and Persuasion (2005)Consumer Psychology: Categori…When Are Broader Brands Stronger Brands? An Accessibility Perspective on the Success of Brand Extensions (2004)When Are Broader Brands Stron…The Impact of Brand Extension Introduction on Choice (2001)The Impact of Brand Extension…The Influence of Positive Mood on Brand Extension Evaluations (2000)The Influence of Positive Moo…The Effects of Extensions on the Family Brand Name: An Accessibility-Diagnosticity Perspective: Table 1 (2000)The Effects of Extensions on …Brand Equity Dilution: Retailer Display and Context Brand Effects (1999)Brand Equity Dilution: Retail…Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement (1983)Market-Based Assets and Shareholder Value: A Framework for Analysis (1998)Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility (2001)The impact of perceived corporate social responsibility on consumer behavior (2005)Advances in Consumer Research (2025)The psychology of interpersonal relations. 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(2003)A Focus Theory of Normative Conduct: A Theoretical Refinement and Reevaluation of the Role of Norms in Human Behavior (1991)Teachers' Beliefs and Educational Research: Cleaning up a Messy Construct (1992)The magical number 4 in short-term memory: A reconsideration of mental storage capacity (2001)Choosing the Right Words (1995)Helping Crisis Managers Protect Reputational Assets (2002)Building Understanding of the Domain of Consumer Vulnerability (2005)Customer Contributions to Quality: A Different View of the Customer-Oriented Firm (1996)Destination Image, Self-Congruity, and Travel Behavior: Toward an Integrative Model (2000)What is Interactivity and is it Always Such a Good Thing? Implications of Definition, Person, and Situation for the Influence of Interactivity on Advertising Effectiveness (2002)
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References

  • 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
  • 1975Family resemblances: Studies in the internal structure of categories5,932 cited
  • 1983Architecture of Cognition5,041 cited
  • 1990Consumer Evaluations of Brand Extensions3,266 cited
  • 1983Advances in Consumer Research2,879 cited
  • 1992Advances in Consumer Research2,863 cited
  • 1986Strategic Brand Concept-Image Management2,198 cited
  • 1991Handbook of Motivation and Cognition: Foundations of Social Behavior, Vol. 2.1,970 cited
  • 1991Evaluation of Brand Extensions: The Role of Product Feature Similarity and Brand Concept Consistency1,305 cited
  • 1992The Effects of Sequential Introduction of Brand Extensions1,281 cited
  • 1985Ideals, central tendency, and frequency of instantiation as determinants of graded structure in categories.1,190 cited
  • 1991A Process-Tracing Study of Brand Extension Evaluation891 cited
  • 1993Diluting Brand Beliefs: When Do Brand Extensions Have a Negative Impact?790 cited
  • 1989The Effects of Brand Positioning Strategies on Consumers' Brand and Category Perceptions: Some Insights from Schema Research391 cited
  • 1993Brand equity and the extendibility of brand names

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363 cited
  • 1981Brand franchise extension: New product benefits from existing Brand Names307 cited
  • Cited by

    • 2010Brand equity dilution through negative online word-of-mouth communication469 cited
    • 2015Remanufacturing, Third-Party Competition, and Consumers' Perceived Value of New Products406 cited
    • 2000The Effects of Extensions on the Family Brand Name: An Accessibility-Diagnosticity Perspective: Table 1295 cited
    • 2010What Makes Brands Elastic? The Influence of Brand Concept and Styles of Thinking on Brand Extension Evaluation291 cited
    • 2001The Impact of Brand Extension Introduction on Choice289 cited
    • 2000The Influence of Positive Mood on Brand Extension Evaluations282 cited
    • 2011The effects of self‐brand connections on responses to brand failure: A new look at the consumer–brand relationship280 cited
    • 2016The Psychological Mechanism of Brand Co-creation Engagement274 cited
    • 2008Modeling the brand extensions' influence on brand image267 cited
    • 2010Mental Construal and the Emergence of Assimilation and Contrast Effects247 cited
    • 2012The role of brand logos in firm performance244 cited
    • 2012The Double-Edged Sword of Foreign Brand Names for Companies from Emerging Countries239 cited
    • 2004When Are Broader Brands Stronger Brands? An Accessibility Perspective on the Success of Brand Extensions221 cited
    • 2005Consumer Psychology: Categorization, Inferences, Affect, and Persuasion215 cited
    • 2012Brand Concepts as Representations of Human Values: Do Cultural Congruity and Compatibility between values Matter?205 cited
    • 1999Brand Equity Dilution: Retailer Display and Context Brand Effects197 cited