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Exploring the role of brand trust in the relationship between brand associations and brand loyalty in sport and fitness

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References

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1988SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality21,113 cited
1999Whence Consumer Loyalty?7,319 cited
2001The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty6,666 cited
1994Customer Loyalty: Toward an Integrated Conceptual Framework6,599 cited
1999The Different Roles of Satisfaction, Trust, and Commitment in Customer Relationships4,897 cited
2001Some New Thoughts on Conceptualizing Perceived Service Quality: A Hierarchical Approach3,537 cited
1996Services Marketing: Integrating Customer Focus Across the Firm3,049 cited
2004Brand Credibility, Brand Consideration, and Choice1,354 cited
2001Brand trust in the context of consumer loyalty1,340 cited
1976A Two-Dimensional Concept of Brand Loyalty1,140 cited
2003Effects of Loyalty Programs on Value Perception, Program Loyalty, and Brand Loyalty732 cited
1999Consumers' Trust in a Brand and the Link to Brand Loyalty679 cited
1993An Introduction to the Sport Commitment Model632 cited
1996Brand Loyalty: The Link between Attitude and Behavior

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581 cited

2006Consumer Loyalty: The Meaning of Attachment in the Development of Sport Team Allegiance552 cited

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