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Generation Y and sparkling wines: a cross‐cultural perspective

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References

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2006Wowing the millennials: creating brand equity in the wine industry231 cited
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2011Do Millennial generation's wine preferences of the “New World” differ from the “Old World”?86 cited
2018Millennial consumers’ wine consumption and purchasing habits and attitude towards wine innovation83 cited
2016Wine and health perceptions: Exploring the impact of gender, age and ethnicity on consumer perceptions of wine and health80 cited
2011Generation Y's perception of wine and consumption situations in a traditional wine‐producing region79 cited
2019

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Antecedents of Entrepreneurial Intention among Young People: Model and Regional Evidence

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2013Generation Y, wine and alcohol. A semantic differential approach to consumption analysis in Tuscany61 cited

2020The Role of Personal Values in Forming Students’ Entrepreneurial Intentions in Developing Countries51 cited

2018The role of production process and information on quality expectations and perceptions of sparkling wines49 cited

2014Young adults and wine consumption a qualitative application of the theory of planned behavior47 cited

2015Variety seeking by wine consumers in the southern states of the US43 cited

2017Toward a model of sparkling wine purchasing preferences40 cited

2014Customer value perception: cross-generational preferences for wine40 cited

2020Italian millennials' preferences for wine: an exploratory study38 cited