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Measuring brand associations for museums and galleries using repertory grid analysis
13 references·16 citing·38 second hop
Measuring brand associations for museums and galleries using repertory grid analysis (2002)Measuring brand associations for museums …THE PSYCHOLOGY OF PERSONAL CONSTRUCTS (2010)THE PSYCHOLOGY OF PERSONAL CO…A Brief Introduction to Personal Construct Theory (2003)A Brief Introduction to Perso…The Effects of Brand Name Suggestiveness on Advertising Recall (1998)The Effects of Brand Name Sug…Museum Strategy and Marketing (1998)Museum Strategy and MarketingThe Company and the Product: Corporate Associations and Consumer Product Responses (1997)The Company and the Product: …Marketing the Museum (1997)Marketing the MuseumUnderstanding the Bond of Identification: An Investigation of Its Correlates among Art Museum Members (1995)Understanding the Bond of Ide…Building Strong Brands (1995)Building Strong BrandsConceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Conceptualizing, Measuring, a…Managing Brand Equity (1991)Managing Brand EquityA framework for marketing image management. (1991)A framework for marketing ima…The Influence of a Brand Name's Association Set Size and Word Frequency on Brand Memory (1989)The Influence of a Brand Name…Reputation and corporate strategy: A review of recent theory and applications (1988)Reputation and corporate stra…Artists brands and museums: understanding brand identity (2021)Artists brands and museums: u…How does parent heritage brand preference affect brand extension loyalty? A moderated mediation analysis (2020)How does parent heritage bran…Art marketing as an emerging area in an emerging market (2020)Art marketing as an emerging …Branding in the public sector: a systematic literature review and directions for future research (2018)Branding in the public sector…Branding in the New Museum Era (2016)Branding in the New Museum EraChallenges in delivering brand promise – focusing on municipal healthcare organisations (2015)Challenges in delivering bran…Brands in Higher Education (2015)Brands in Higher EducationResearch in Arts Marketing: Evolution and Future Directions (2014)Research in Arts Marketing: E…Brands in the arts and culture sector (2014)Brands in the arts and cultur…“This theatre is a part of me” contrasting brand attitude and brand attachment as drivers of audience behaviour (2014)“This theatre is a part of me…A view to a brand: introducing the film brandscape (2013)A view to a brand: introducin…Drivers, impediments and manifestations of brand orientation (2012)Drivers, impediments and mani…Conceptualizing Destination Brand Equity Dimensions from a Consumer-Based Brand Equity Perspective (2012)Conceptualizing Destination B…Determinants of brand equity in cultural organizations: the case of an art exhibition (2011)Determinants of brand equity …Designing museum and gallery shops as integral, co-creative retail spaces within the overall visitor experience (2010)Designing museum and gallery …Barriers to brand building in UK universities? (2006)Barriers to brand building in…Information and Consumer Behavior (1970)Advertising as Information (1974)Auditor size and audit quality (1981)The Reputational Landscape (1997)Corporate identity, corporate branding and corporate marketing ‐ Seeing through the fog (2001)An Examination of Differences Between Organizational Legitimacy and Organizational Reputation* (2005)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Understanding Attitudes and Predicting Social Behavior (1980)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Customer Satisfaction, Market Share, and Profitability: Findings From Sweden (1994)Dimensions of Brand Personality (1997)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Possessions and the Extended Self (1988)Consumer Behavior and Marketing Strategy (1990)The Different Roles of Satisfaction, Trust, and Commitment in Customer Relationships (1999)Customer loyalty in e-commerce: an exploration of its antecedents and consequences (2002)Corporate Social Responsibility, Customer Satisfaction, and Market Value (2006)Corporate Stakeholders and Corporate Finance (1987)Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility (2001)What We Know and Don’t Know About Corporate Social Responsibility (2012)The Impact of Corporate Sustainability on Organizational Processes and Performance (2014)Strategic Brand Management: Building, Measuring, and Managing Brand Equity. (2000)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)The brand images of tourism destinations: a study of the saliency of organic images (2004)Coping responses by adults who stutter: Part I. Protecting the self and others (2009)Emerging Technologies in Distance Education (2010)Corporate identity: the concept, its measurement and management (1997)Bringing the corporation into corporate branding (2003)Examining the Antecedents and Consequences of Corporate Reputation: A Customer Perspective (2008)The Intuitive Psychologist And His Shortcomings: Distortions in the Attribution Process (1977)Well-being : the foundations of hedonic psychology (1999)A Design Science Research Methodology for Information Systems Research (2007)Creating Brand Names With Meaning: The Use of Sound Symbolism (2000)Managing sensory expectations concerning products and brands: Capitalizing on the potential of sound and shape symbolism (2011)Reflections on customer-based brand equity: perspectives, progress, and priorities (2016)Customer Evaluations of Service Complaint Experiences: Implications for Relationship Marketing (1998)An Examination of Selected Marketing Mix Elements and Brand Equity (2000)Developing and validating a multidimensional consumer-based brand equity scale (2001)
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References

  • 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
  • 2010THE PSYCHOLOGY OF PERSONAL CONSTRUCTS8,573 cited
  • 1995Building Strong Brands4,432 cited
  • 1997The Company and the Product: Corporate Associations and Consumer Product Responses4,189 cited
  • 1991Managing Brand Equity3,818 cited
  • 1988Reputation and corporate strategy: A review of recent theory and applications1,339 cited
  • 1995Understanding the Bond of Identification: An Investigation of Its Correlates among Art Museum Members1,258 cited
  • 1991A framework for marketing image management.817 cited
  • 1998The Effects of Brand Name Suggestiveness on Advertising Recall444 cited
  • 2003A Brief Introduction to Personal Construct Theory238 cited
  • 1997Marketing the Museum216 cited
  • 1989The Influence of a Brand Name's Association Set Size and Word Frequency on Brand Memory169 cited
  • 1998Museum Strategy and Marketing92 cited

Cited by

  • 2012Conceptualizing Destination Brand Equity Dimensions from a Consumer-Based Brand Equity Perspective225 cited
  • 2006Barriers to brand building in UK universities?136 cited

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

  • 2015Brands in Higher Education89 cited
  • 2012Drivers, impediments and manifestations of brand orientation79 cited
  • 2014Research in Arts Marketing: Evolution and Future Directions77 cited
  • 2018Branding in the public sector: a systematic literature review and directions for future research50 cited
  • 2013A view to a brand: introducing the film brandscape36 cited
  • 2020How does parent heritage brand preference affect brand extension loyalty? A moderated mediation analysis35 cited
  • 2011Determinants of brand equity in cultural organizations: the case of an art exhibition33 cited
  • 2015Challenges in delivering brand promise – focusing on municipal healthcare organisations28 cited
  • 2016Branding in the New Museum Era25 cited
  • 2014Brands in the arts and culture sector24 cited
  • 2010Designing museum and gallery shops as integral, co-creative retail spaces within the overall visitor experience19 cited
  • 2014“This theatre is a part of me” contrasting brand attitude and brand attachment as drivers of audience behaviour16 cited
  • 2020Art marketing as an emerging area in an emerging market14 cited
  • 2021Artists brands and museums: understanding brand identity14 cited