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The Impact of Brand Extension Introduction on Choice

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References

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1983A Logit Model of Brand Choice Calibrated on Scanner Data (Логистическая модель выбора бренда, откалиброванная на панельных данных сканированных штрих-кодов покупок)547 cited

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1998Consumer Processing of Product Trial and the Influence of Prior Advertising: A Structural Modeling Approach502 cited

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2015Remanufacturing, Third-Party Competition, and Consumers' Perceived Value of New Products406 cited
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2005The impact of brand extensions on brand personality: experimental evidence188 cited
2010The impact of brand extension success drivers on brand extension price premiums182 cited
2008Co-branding: The State of the Art163 cited
2016An Investigation of Brand Experience on Brand Attachment, Knowledge, and Trust in the Lodging Industry154 cited
2003The negative impact of brand extensions on parent brand image153 cited
2013The impact of perceived brand globalness, brand origin image, and brand origin–extension fit on brand extension success150 cited
2007Empirical generalizability of consumer evaluations of brand extensions146 cited
2010Place branding research: A cross-disciplinary agenda and the views of practitioners143 cited
2008Brand extension feedback: The role of advertising131 cited
2006The effect of service brand extensions on corporate image126 cited
2008Effect of brand extension strategies on brand image114 cited
2009Consumer Innovativeness and the Use of New versus Extended Brand Names for New Products*112 cited
2005Branding Strategies, Marketing Communication, and Perceived Brand Meaning: The Transfer of Purposive, Goal-Oriented Brand Meaning to Brand Extensions109 cited
2004Positive brand extension trial and choice of parent brand105 cited