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The Role of Brand Affiliation in Hotel Market Value
14 references·16 citing·41 second hop
The Role of Brand Affiliation in Hotel Market Value (2006)The Role of Brand Affiliation in Hotel Ma…Sustainable Competitive Advantage in Service Industries: a Conceptual Model and Research Propositions (2014)Sustainable Competitive Advan…Making hotel brands work in a competitive environment (2004)Making hotel brands work in a…The effect of consumer‐based brand equity on firms’ financial performance (2003)The effect of consumer‐based …HOW DO BRANDS CREATE VALUE (2003)HOW DO BRANDS CREATE VALUERelating Brandand Customer Perspectives on Marketing Management (2002)Relating Brandand Customer Pe…Brand Extension and Customer Loyalty: Evidence from the Lodging Industry (2002)Brand Extension and Customer …Strengthening the Satisfaction-Profit Chain (2000)Strengthening the Satisfactio…Managing Hotel Brand Equity (2000)Managing Hotel Brand EquitySustainable Competitive Advantage in Service Industries: A Conceptual Model and Research Propositions (1993)Sustainable Competitive Advan…Managing Brand Equity: Capitalizing on the Value of a Brand Name (1992)Managing Brand Equity: Capita…Managing Brand Equity (1991)Managing Brand EquityManaging brand equity : capitalizing on the value of a brand name. (1991)Managing brand equity : capit…Service marketing: Image, branding, and competition (1989)Service marketing: Image, bra…MANAGING BRAND EQUITY (1989)MANAGING BRAND EQUITYExtremely Negative Ratings and Online Consumer Review Helpfulness: The Moderating Role of Product Quality Signals (2020)Extremely Negative Ratings an…Effects of epidemic disease outbreaks on financial performance of restaurants: Event study method approach (2020)Effects of epidemic disease o…The moderating role of context in the effects of choice attributes on hotel choice: A discrete choice experiment (2017)The moderating role of contex…The influence of e-word-of-mouth on hotel occupancy rate (2016)The influence of e-word-of-mo…Implementation of sustainable development practices in the hospitality industry (2016)Implementation of sustainable…The Relationship between Brand Equity, Customer Satisfaction, and Brand Loyalty on Coffee Shop: Study of Excelso and Starbucks (2015)The Relationship between Bran…The Differential Effects of the Quality and Quantity of Online Reviews on Hotel Room Sales (2014)The Differential Effects of t…Using data envelopment analysis to measure hotel efficiency in Crete (2013)Using data envelopment analys…The role of hotel owners: the influence of corporate strategies on hotel performance (2012)The role of hotel owners: the…Strategic responses of the Spanish hospitality sector to the financial crisis (2012)Strategic responses of the Sp…Determinants affecting comprehensive property-level hotel performance: The moderating role of hotel type (2012)Determinants affecting compre…Asymmetry of Price Competition in the Lodging Market (2012)Asymmetry of Price Competitio…The impact of industry force factors on resource competitive strategies and hotel performance (2010)The impact of industry force …Impact of brand recognition and brand reputation on firm performance: U.S.-based multinational restaurant companies’ perspective (2009)Impact of brand recognition a…Hotel Brand Strategy (2009)Hotel Brand StrategyThe Relationship of Sales and Marketing Expenses to Hotel Performance in the United States (2008)The Relationship of Sales and…Personal Knowledge: Towards a Post-Critical Philosophy (1959)Information and Consumer Behavior (1970)An Evolutionary Theory of Economic Change. (1983)The Comparative Advantage Theory of Competition (1995)The Roles of Price, Performance, and Expectations in Determining Satisfaction in Service Exchanges (1998)Corporate reputation and sustained superior financial performance (2002)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Brand equity in hospital marketing (2007)How brand awareness relates to market outcome, brand equity, and the marketing mix (2011)The influence of brand equity on consumer responses (2013)The Behavioral Consequences of Service Quality (1996)The Different Roles of Satisfaction, Trust, and Commitment in Customer Relationships (1999)Understanding the Effect of Customer Relationship Management Efforts on Customer Retention and Customer Share Development (2003)Customer Engagement Behavior: Theoretical Foundations and Research Directions (2010)Satisfaction: a behavioral perspective on the consumer (2010)Gain more insight from your PLS-SEM results (2016)Network externalities, competition, and compatibility (1985)Organizational Images and Member Identification (1994)The Commitment-Trust Theory of Relationship Marketing (1994)The Theoretical Underpinnings of Customer Asset Management: A Framework and Propositions for Future Research (2004)Customer Satisfaction and Stock Prices: High Returns, Low Risk (2005)Customer Satisfaction, Cash Flow, and Shareholder Value (2005)The Social Construction of Reality (1967)The Competitive Advantage of Nations (1990)Firm Resources and Sustained Competitive Advantage (1991)Critical success factors for international education marketing (1998)The resource‐based view of the firm: some stumbling‐blocks on the road to understanding sustainable competitive advantage (2000)The effect of social media on firm performance (2017)Market-Based Assets and Shareholder Value: A Framework for Analysis (1998)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Partial Least Squares Structural Equation Modeling (2017)Customer Evaluations of Service Complaint Experiences: Implications for Relationship Marketing (1998)An Examination of Selected Marketing Mix Elements and Brand Equity (2000)Developing and validating a multidimensional consumer-based brand equity scale (2001)The Measurement and Determinants of Brand Equity: A Financial Approach (1993)Measuring customer‐based brand equity (1995)Communication and Control Processes in the Delivery of Service Quality (1988)Are social media replacing traditional media in terms of brand equity creation? (2012)The Impact of Brand Equity on Customer Acquisition, Retention, and Profit Margin (2012)The effect of social media communication on consumer perceptions of brands (2014)
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References

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  • 1992Managing Brand Equity: Capitalizing on the Value of a Brand Name2,449 cited
  • 2000Strengthening the Satisfaction-Profit Chain1,537 cited
  • 1989MANAGING BRAND EQUITY1,150 cited
  • 2014Sustainable Competitive Advantage in Service Industries: a Conceptual Model and Research Propositions1,115 cited
  • 2003The effect of consumer‐based brand equity on firms’ financial performance506 cited
  • 1993Sustainable Competitive Advantage in Service Industries: A Conceptual Model and Research Propositions425 cited
  • 2003HOW DO BRANDS CREATE VALUE384 cited
  • 2002Relating Brandand Customer Perspectives on Marketing Management335 cited
  • 2000Managing Hotel Brand Equity242 cited
  • 1989Service marketing: Image, branding, and competition143 cited
  • 2004Making hotel brands work in a competitive environment103 cited
  • 2002Brand Extension and Customer Loyalty: Evidence from the Lodging Industry96 cited

Cited by

  • 2016The influence of e-word-of-mouth on hotel occupancy rate335 cited

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  • 2012Strategic responses of the Spanish hospitality sector to the financial crisis202 cited
  • 2014The Differential Effects of the Quality and Quantity of Online Reviews on Hotel Room Sales194 cited
  • 2020Effects of epidemic disease outbreaks on financial performance of restaurants: Event study method approach192 cited
  • 2020Extremely Negative Ratings and Online Consumer Review Helpfulness: The Moderating Role of Product Quality Signals161 cited
  • 2009Hotel Brand Strategy143 cited
  • 2010The impact of industry force factors on resource competitive strategies and hotel performance129 cited
  • 2012The role of hotel owners: the influence of corporate strategies on hotel performance124 cited
  • 2017The moderating role of context in the effects of choice attributes on hotel choice: A discrete choice experiment117 cited
  • 2012Determinants affecting comprehensive property-level hotel performance: The moderating role of hotel type108 cited
  • 2015The Relationship between Brand Equity, Customer Satisfaction, and Brand Loyalty on Coffee Shop: Study of Excelso and Starbucks93 cited
  • 2013Using data envelopment analysis to measure hotel efficiency in Crete77 cited
  • 2008The Relationship of Sales and Marketing Expenses to Hotel Performance in the United States63 cited
  • 2016Implementation of sustainable development practices in the hospitality industry59 cited
  • 2009Impact of brand recognition and brand reputation on firm performance: U.S.-based multinational restaurant companies’ perspective53 cited
  • 2012Asymmetry of Price Competition in the Lodging Market52 cited