References

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• 1993Price Perceptions and Consumer Shopping Behavior: A Field Study1,815 cited
• 1972The Components of Perceived Risk1,253 cited
• 1994Extrinsic and Intrinsic Cue Effects on Perceptions of Store Brand Quality1,198 cited
• 2010Consumer Behavior: Building Marketing Strategy1,133 cited
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• 2000Consumer-level factors moderating the success of private label brands604 cited
• 1997Why Store Brand Penetration Varies by Retailer594 cited
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• 1993When Do Private Labels Succeed549 cited
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• 1996Brands Versus Private Labels: Fighting to Win345 cited
• 1996How Should National Brands Think about Private Labels344 cited
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• 1999Factors influencing the price premiums that consumers pay for national brands over store brands