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Marketing's Domain: A Critical Review of the Development of the Marketing Concept
16 references·0 citing·27 second hop
Marketing's Domain: A Critical Review of the Development of the Marketing Concept (1993)Marketing's Domain: A Critical Review of …Marketing management: analysis. planning. implementation and control (2000)Marketing management: analysi…Marketing's Domain (1984)Marketing's DomainProblems and Challenges in Social Marketing (1981)Problems and Challenges in So…The Social Disorder of the Broadened Concept of Marketing (1979)The Social Disorder of the Br…Marketing Communications in Nonbusiness Situations or Why It's So Hard to Sell Brotherhood like Soap (1979)Marketing Communications in N…Marketing as Exchange (1975)Marketing as ExchangeThe Identity Crisis in Marketing (1974)The Identity Crisis in Market…Future Directions in Marketing Theory (1974)Future Directions in Marketin…Marketing Management: Analysis, Planning and Control (1973)Marketing Management: Analysi…Deepening the Concept of Marketing (1973)Deepening the Concept of Mark…A Generic Concept of Marketing (1972)A Generic Concept of MarketingSocial Marketing: An Approach to Planned Social Change (1971)Social Marketing: An Approach…Broadening the Concept of Marketing. Too Far (1969)Broadening the Concept of Mar…Broadening the Concept of Marketing (1969)Broadening the Concept of Mar…Marketing definitions : a glossary of marketing terms (1960)Marketing definitions : a glo…Merchandising Commodities and Citizenship on Television (1951)Merchandising Commodities and…The People's Choice (1945)Beliefs, Attitudes, and Values. (1969)Task complexity and contingent processing in decision making: An information search and protocol analysis (1976)Enhancing Helping Behavior: An Integrative Framework for Promotion Planning (1996)Belief formation in ethical consumer groups: an exploratory study (1999)Self-Benefit versus Other-Benefit Marketing Appeals: Their Effectiveness in Generating Charitable Support (2009)Social Marketing: An Approach to Planned Social Change (1971)Ready to Fly Solo? Reducing Social Marketing’s Dependence on Commercial Marketing Theory (2003)Getting Health Reform Right (2008)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Customer Loyalty: Toward an Integrated Conceptual Framework (1994)Evolving to a New Dominant Logic for Marketing (2003)The Effect of a Market Orientation on Business Profitability (1990)The External Control of Organizations. (1978)Developing Buyer-Seller Relationships (1987)Customer Satisfaction, Market Share, and Profitability: Findings From Sweden (1994)Understanding Service Convenience (2002)Service-dominant logic: continuing the evolution (2007)General Theories and the Fundamental Explananda of Marketing (1983)The Critical Contribution of Social Marketing (2003)A history of schools of marketing thought (2005)The Marketing of Social Causes: The First 10 Years (1980)Social Marketing: An Approach to Planned Social Change (1997)The Changing Role of Marketing in the Corporation (1992)From Marketing Mix to Relationship Marketing: Towards a Paradigm Shift in Marketing (1994)Residents' perceptions on tourism impacts (1992)Consumer Value: A Framework for Analysis and Research (1999)
this work references cited by second hop

References

  • 2000Marketing management: analysis. planning. implementation and control6,649 cited
  • 1973Marketing Management: Analysis, Planning and Control2,439 cited
  • 1971Social Marketing: An Approach to Planned Social Change1,780 cited
  • 1969Broadening the Concept of Marketing1,762 cited
  • 1975Marketing as Exchange1,648 cited
  • 1972A Generic Concept of Marketing1,427 cited
  • 1951Merchandising Commodities and Citizenship on Television329 cited
  • 1981Problems and Challenges in Social Marketing301 cited
  • 1979Marketing Communications in Nonbusiness Situations or Why It's So Hard to Sell Brotherhood like Soap299 cited
  • 1969Broadening the Concept of Marketing. Too Far287 cited
  • 1960Marketing definitions : a glossary of marketing terms217 cited
  • 1974The Identity Crisis in Marketing203 cited
  • 1974Future Directions in Marketing Theory77 cited
  • 1979The Social Disorder of the Broadened Concept of Marketing66 cited
  • 1973Deepening the Concept of Marketing62 cited
  • 1984Marketing's Domain52 cited

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