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Cited by

• 2007On the nature of markets and their practices507 cited
• 2006Multiple versions of markets: Multiplicity and performativity in market practice489 cited
• 2000The Domain and Conceptual Foundations of Relationship Marketing374 cited
• 2005A history of schools of marketing thought322 cited
• 2013The Power of Market Intermediaries: From Information to Valuation Processes255 cited
• 2014Inversions of service-dominant logic253 cited
• 2005Services in Society and Academic Thought: An Historical Analysis225 cited
• 2011A Stakeholder-Unifying, Cocreation Philosophy for Marketing223 cited
• 1990Early Development of the Philosophy of Marketing Thought214 cited
• 1998Another Discipline for the Market Economy: Marketing as a Performative Knowledge and Know-How for Capitalism190 cited
• 1995The network paradigm and the marketing organization155 cited
• 1996Marketing Channels: A Relationship Management Approach140 cited
• 2009Employer branding and market segmentation130 cited
• 2002The theoretical foundation of supply chain management122 cited
• 2011Expanding our understanding of marketing in society