SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
Sports Marketing: It's Not Just a Game Anymore
0 references·9 citing·39 second hop
Sports Marketing: It's Not Just a Game Anymore (1995)Sports Marketing: It's Not Just a Game An…Fantasy sports and beyond: Complementary digital experiences (CDXs) as innovations for enhancing fan experience (2021)Fantasy sports and beyond: Co…Who is the Athlete Endorser? A Cross-Cultural Exploration of Advertising Practitioners’ Views (2016)Who is the Athlete Endorser? …Cause-related sport marketing: an organizing framework and knowledge development opportunities (2016)Cause-related sport marketing…Stadium atmosphere: scale development and validation in Indian context (2015)Stadium atmosphere: scale dev…The effectiveness of image congruence and the moderating effects of sponsor motive and cheering event fit in sponsorship (2013)The effectiveness of image co…Meaning transfer in sports news and sponsorship: promoting Canadian Olympic triathlete Simon Whitfield (2007)Meaning transfer in sports ne…Sponsorship and Gay Sport: A Case Study of the 2000 Gay Softball World Series (2002)Sponsorship and Gay Sport: A …Factors affecting decision-making in South African sport sponsorships (2002)Factors affecting decision-ma…A Cross-Cultural Investigation of the Ethical Dimensions of Alcohol and Tobacco Sports Sponsorships (2001)A Cross-Cultural Investigatio…The Cultural Relativity of Organizational Practices and Theories (1983)A General Theory of Marketing Ethics (1986)The Confucius connection: From cultural roots to economic growth (1988)‘Most men drink… especially like when they play sports’ – alcohol advertising during sporting broadcasts and the potential impact on child audiences (2009)When does alcohol sponsorship of sport become sports sponsorship of alcohol? A case study of developments in sport in Australia (2010)Creating symbolic cultures of consumption: an analysis of the content of sports wagering advertisements in Australia (2016)Managing Legitimacy: Strategic and Institutional Approaches (1995)The Company and the Product: Corporate Associations and Consumer Product Responses (1997)Building Brand Image Through Event Sponsorship: The Role of Image Transfer (1999)Problems and Strategies in Services Marketing (1985)Marketing management: analysis. planning. implementation and control (2000)The nature of sports marketing (2006)Business Research Methods (2022)Who is the Celebrity Endorser? Cultural Foundations of the Endorsement Process (1989)Consumer Evaluations of Brand Extensions (1990)The Effects of Sequential Introduction of Brand Extensions (1992)Shopping online and off-line? Complementary service quality and image congruence (2017)The Role of Company-Cause Fit and Company Involvement in Consumer Responses to CSR Initiatives: A Meta-Analytic Review (2017)An investigation of consumer evaluation of authenticity of their company's CSR engagement (2020)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Assessing coping strategies: A theoretically based approach. (1989)Techniques to Identify Themes (2003)An Evolving Experience: An Investigation of the Impact of Sporting Event Factors on Spectator Satisfaction (2017)Measuring spectators' perception toward peripheral stadium quality services after COVID-19: impact on their emotions and attendance intentions (2023)The psychology of interpersonal relations. (1958)An Integrative Theory of Intergroup Conflict (2000)From cause-related marketing strategy to implementation in professional basketball organizations: a matter of alignment (2019)Rival team effects in cause-related sports marketing (2019)A systematic literature review of charity sport event sponsorship (2022)Advances in Consumer Research (2025)Analyzing social settings : a guide to qualitative observation and analysis (1971)The Long Interview (1988)Using thematic analysis in psychology (2006)The Discovery of Grounded Theory; Strategies for Qualitative Research (1968)The Discovery of Grounded Theory: Strategies for Qualitative Research. (1968)Understanding Customer Experience Throughout the Customer Journey (2016)Integrating Digital Technology Into Marathon Race With a Technology‐Driven Service Design Approach to Enhance Marathoner Experiences (2024)The Influence of Source Credibility on Communication Effectiveness (1951)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)
this work references cited by second hop

References

No references inside the corpus for this window.

Cited by

  • 2013The effectiveness of image congruence and the moderating effects of sponsor motive and cheering event fit in sponsorship42 cited
  • 2001A Cross-Cultural Investigation of the Ethical Dimensions of Alcohol and Tobacco Sports Sponsorships27 cited
  • 2021Fantasy sports and beyond: Complementary digital experiences (CDXs) as innovations for enhancing fan experience23 cited
  • 2015Stadium atmosphere: scale development and validation in Indian context23 cited
  • 2002Factors affecting decision-making in South African sport sponsorships22 cited
  • 2016Cause-related sport marketing: an organizing framework and knowledge development opportunities21 cited
  • 2007Meaning transfer in sports news and sponsorship: promoting Canadian Olympic triathlete Simon Whitfield13 cited
  • 2002Sponsorship and Gay Sport: A Case Study of the 2000 Gay Softball World Series11 cited
  • 2016Who is the Athlete Endorser? A Cross-Cultural Exploration of Advertising Practitioners’ Views8 cited

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work