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Price Promotions and Trade Deals with Multiproduct Retailers

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1993

Modeling Multiple Sources of Heterogeneity in Multinomial Logit Models: Methodological and Managerial Issues

225 cited

Cited by

2002Price Competition under Stockpiling and Flexible Consumption85 cited
2017Behavior-Based Pricing in Marketing Channels83 cited
2010Forward Buying by Retailers79 cited
2001Effectiveness of Trade Promotions: Analyzing the Determinants of Retail Pass Through72 cited
2002Why Don't Prices Rise During Periods of Peak Demand? Evidence from Scanner Data68 cited
2007Research Note—The Effects of Costs and Competition on Slotting Allowances68 cited
2009Limited Memory, Categorization, and Competition64 cited
2007Empirical Analysis of Budget and Allocation of Trade Promotions in the U.S. Supermarket Industry61 cited
2010An Empirical Analysis of the Extreme Cherry Picking Behavior of Consumers in the Frequently Purchased Goods Market60 cited
2022Market counterfactuals and the specification of multiproduct demand: A nonparametric approach59 cited
2013Consumer Fit Search, Retailer Shelf Layout, and Channel Interaction56 cited
2018Sustainable trade promotion decisions under demand disruption in manufacturer-retailer supply chains52 cited
2006Demand fluctuation and chaotic behaviour by interaction between customers and suppliers51 cited
2008Sales: Tests of theories on causality and timing47 cited
2009Factors influencing olive oil brand choice in Spain: an empirical analysis using scanner data46 cited
2019Retail Price Competition with Product Fit Uncertainty and Assortment Selection46 cited