References

• 1997Strategic Brand Management: Building, Measuring, and Managing Brand Equity4,788 cited
• 1990Consumer Evaluations of Brand Extensions3,266 cited
• 2000Strategic Brand Management: Building, Measuring, and Managing Brand Equity.3,262 cited
• 2007Strategic Brand Management1,712 cited
• 1991Evaluation of Brand Extensions: The Role of Product Feature Similarity and Brand Concept Consistency1,305 cited
• 1989MANAGING BRAND EQUITY1,150 cited
• 1981Positioning: The Battle for Your Mind1,069 cited
• 1992The Effects of Brand Extensions on Market Share and Advertising Efficiency744 cited
• 1998An Empirical Analysis of Umbrella Branding483 cited
• 1992Book Review Positioning: The Battle for Your Mind By RiesAl and TroutJack (New York: McGraw-Hill Book Company, 1981/1986R, 223 pp.) Marketing Warfare By RiesAl and TroutJack (New York: McGraw-Hill Book Company, 1986, 224 pp., $21.50)Bottom-Up Marketing By RiesAl and TroutJack (New York: McGraw-Hill Book Company, 1989, 240 pp., $19.95)467 cited
• 1995Understanding brand equity for successful brand extension429 cited
• 1998The Negative Impact of Extensions: Can Flagship Products Be Diluted?428 cited
• 2003Consumer attitude toward brand extensions: an integrative model and research propositions377 cited
• 1998‘Building, measuring and managing brand equity’