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Encoding Advertisements: The Creative Perspective
0 references·16 citing·56 second hopsampled
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  • 2007Producing marketing: towards a social-phenomenology of marketing work69 cited
  • 2011The subsiding sizzle of advertising history62 cited
  • 2016Stereotypical or just typical: how do US practitioners view the role and function of gender stereotypes in advertisements?60 cited
  • 2000Creative Differences Between Copywriters and Art Directors53 cited
  • 2001Advertising Agency Philosophies and Employee Risk Taking51 cited
  • 2014Exploring the role of discourse in marketing and consumer research50 cited
  • 2019Female role portrayals in Brazilian advertising: are outdated cultural stereotypes preventing change?47 cited
  • 2013Your ad here: the cool sell of guerrilla marketing45 cited
  • 2011The creative code43 cited
  • 2018The Creative Search for an Insight in Account Planning: An Absorptive Capacity Approach41 cited
  • 2017Marketing agency – client relationships: towards a research agenda40 cited
  • 2013Brand mascots as organisational totems38 cited
  • 2014Chinese advertising practitioners’ conceptualisation of gender representation38 cited
  • 2013The Fire Starter and the Brand Steward34 cited
  • 2010

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Before method: axiomatic review of arts marketing
33 cited
  • 2019Advertising industry evolution: agency creativity, fluid teams and diversity. An exploratory investigation33 cited