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Effect of restaurant discount coupon depth on re-consumption willingness: A moderating role of brand image
16 references·3 citing·32 second hop
Effect of restaurant discount coupon depth on re-consumption willingness: A moderating role of brand image (2015)Effect of restaurant discount coupon dept…Advances in Consumer Research (2025)Advances in Consumer ResearchLicensing Effect in Consumer Choice (2006)Licensing Effect in Consumer …Marketing management: analysis. planning. implementation and control (2000)Marketing management: analysi…The effect of store name, brand name and price discounts on consumers' evaluations and purchase intentions (1998)The effect of store name, bra…Customer Evaluation of Products in a Global Market (1994)Customer Evaluation of Produc…An Empirical Analysis of Latitude of Price Acceptance in Consumer Package Goods (1994)An Empirical Analysis of Lati…Risk Perception and Reduction in the Purchase of Consumer Services (1993)Risk Perception and Reduction…Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Conceptualizing, Measuring, a…Effects of Price, Brand, and Store Information on Buyers' Product Evaluations (1991)Effects of Price, Brand, and …Sales Promotion: Concepts, Methods and Strategies (1990)Sales Promotion: Concepts, Me…Effects of Brand Awareness on Choice for a Common, Repeat-Purchase Product (1990)Effects of Brand Awareness on…Consumer Evaluations of Brand Extensions (1990)Consumer Evaluations of Brand…The Practice of Social Research (1989)The Practice of Social Resear…Strategic Brand Concept-Image Management (1986)Strategic Brand Concept-Image…Pricing: Making Profitable Decisions (1980)Pricing: Making Profitable De…The Practice of Social Research. (1976)The Practice of Social Resear…PENGARUH PROMOSI DAN KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN PADA RESTORAN MASAKAN JEPANG EN DINING (2021)PENGARUH PROMOSI DAN KUALITAS…Luxury purchase intentions: the role of individualism-collectivism, personal values and value-expressive influence in South Africa (2021)Luxury purchase intentions: t…Choice of non-monetary incentives and coupon redemption intention: Monetary saving and price consciousness as moderators (2020)Choice of non-monetary incent…The psychology of interpersonal relations. (1958)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Developing and validating a multidimensional consumer-based brand equity scale (2001)Brands and Branding: Research Findings and Future Priorities (2006)A Paradigm for Developing Better Measures of Marketing Constructs (1979)Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments (2000)Consumer perceived value: The development of a multiple item scale (2001)Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology1 (2012)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)On the Evaluation of Structural Equation Models (1988)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Customer repurchase intention (2003)Value dimensions, perceived value, satisfaction and loyalty: an investigation of university students’ travel behaviour (2005)The concept of perceived value: a systematic review of the research (2007)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Understanding Attitudes and Predicting Social Behavior (1980)Customer Satisfaction, Market Share, and Profitability: Findings From Sweden (1994)Dimensions of Brand Personality (1997)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Hedonic Consumption: Emerging Concepts, Methods and Propositions (1982)Self-Concept in Consumer Behavior: A Critical Review (1982)The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun (1982)Customer Loyalty: Toward an Integrated Conceptual Framework (1994)Evolving to a New Dominant Logic for Marketing (2003)Three Approaches to Qualitative Content Analysis (2005)Qualitative research: Methods in the social sciences (2006)Collecting and Interpreting Qualitative Materials (2012)Customer value: The next source for competitive advantage (1997)Content analysis: Method, applications, and issues (1992)BUSINESS RESEARCH METHODS (PHƯƠNG PHÁP NGHIÊN CỨU TRONG KINH DOANH) (2023)Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? (2004)Bibliometric Methods in Management and Organization (2014)
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References

  • 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
  • 1989The Practice of Social Research14,398 cited
  • 2025Advances in Consumer Research13,264 cited
  • 1976The Practice of Social Research.7,194 cited
  • 2000Marketing management: analysis. planning. implementation and control6,649 cited
  • 1991Effects of Price, Brand, and Store Information on Buyers' Product Evaluations5,848 cited
  • 1990Consumer Evaluations of Brand Extensions3,266 cited
  • 1986Strategic Brand Concept-Image Management2,198 cited
  • 1980Pricing: Making Profitable Decisions1,780 cited
  • 1998The effect of store name, brand name and price discounts on consumers' evaluations and purchase intentions1,414 cited
  • 2006Licensing Effect in Consumer Choice966 cited
  • 1990Effects of Brand Awareness on Choice for a Common, Repeat-Purchase Product962 cited
  • 1990Sales Promotion: Concepts, Methods and Strategies846 cited
  • 1994Customer Evaluation of Products in a Global Market676 cited
  • 1994An Empirical Analysis of Latitude of Price Acceptance in Consumer Package Goods448 cited
  • 1993

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Risk Perception and Reduction in the Purchase of Consumer Services
439 cited

Cited by

  • 2021PENGARUH PROMOSI DAN KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN PADA RESTORAN MASAKAN JEPANG EN DINING16 cited
  • 2021Luxury purchase intentions: the role of individualism-collectivism, personal values and value-expressive influence in South Africa16 cited
  • 2020Choice of non-monetary incentives and coupon redemption intention: Monetary saving and price consciousness as moderators15 cited