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Developing strategic orientation in China: antecedents and consequences of market and innovation orientations

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References

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1998Market Orientation and Organizational Performance: Is Innovation a Missing Link?

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2,615 cited

1973Marketing Management: Analysis, Planning and Control2,439 cited

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2009How foreign firms achieve competitive advantage in the Chinese emerging economy: Managerial ties and market orientation261 cited
2014What's in there for me? Individual readiness to change and the perceived impact of organizational change218 cited
2012Leadership, Commitment, and Culture216 cited
2007On what should firms focus in transitional economies? A study of the contingent value of strategic orientations in China211 cited
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2010Patterns and performance outcomes of innovation orientation179 cited
2010Inconclusive Innovation “Returns”: A Meta‐Analysis of Research on Innovation in New Product Development *169 cited
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