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Advertising to Bilinguals: Does the Language of Advertising Influence the Nature of Thoughts?

16 references·16 citing·42 second hopsampled

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References

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2019Language, Thought, and Reality840 cited

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1994

Comparative and Noncomparative Advertising: Attitudinal Effects under Cognitive and Affective Involvement Conditions

634 cited

1986The Intensity of Ethnic Affiliation: A Study of the Sociology of Hispanic Consumption500 cited

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