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Pioneer Brand Advantage and Consumer Behavior: A Conceptual Framework and Propositional Inventory

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References

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1993Pioneer Advantage: Marketing Logic or Marketing Legend?815 cited
1980Product differentiation advantages of pioneering brands

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2000Independent and Interactive Effects of Exposure Sequence, Pioneership Awareness, and Product Trial on Consumer Evaluation of a Pioneer Brand19 cited
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2012Mental Models and Successful First‐mover Entry Decisions: Empirical Evidence from C hinese Entrepreneurs13 cited
1995Perceptions of products made in Japan versus those made in the United States among Japanese and American executives: A longitudinal perspective9 cited
2011EDF face à la montée de la précarité énergétique : Quelle(s) posture(s) stratégique(s) pourrait adopter l’entreprise ?0 cited