References

• 2000Marketing management: analysis. planning. implementation and control6,649 cited
• 1972Principles of Marketing5,587 cited
• 1991Managing brand equity : capitalizing on the value of a brand name.3,547 cited
• 1992Managing Brand Equity: Capitalizing on the Value of a Brand Name2,449 cited
• 1973Marketing Management: Analysis, Planning and Control2,439 cited
• 1990Consumer Behavior and Marketing Strategy1,768 cited
• 1997Exploring the Implications of the Internet for Consumer Marketing1,380 cited
• 2002Individual Trust in Online Firms: Scale Development and Initial Test1,347 cited
• 2006Are brands forever? How brand knowledge and relationships affect current and future purchases851 cited
• 2005Consumers’ attitudes towards online and mobile banking in China765 cited
• 1999Principles of service marketing and management687 cited
• 2002Human values and the emergence of a sustainable consumption pattern: A panel study640 cited
• 2004Gratitude in Intermediate Affective Terrain: Links of Grateful Moods to Individual Differences and Daily Emotional Experience.621 cited
• 2002Consumer attitude and the usage and adoption of home‐based banking in the United Kingdom546 cited
• 2001The Effect of Novel Attributes on Product Evaluation