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Effects of Interactivity on Website Involvement and Purchase Intention

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References

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1986Conceptualizing Involvement631 cited
1986Consumer Response to Television Commercials: The Impact of Involvement and Background Music on Brand Attitude Formation627 cited
2004Virtual Product Experience: Effects of Visual and Functional Control of Products on Perceived Diagnosticity and Flow in Electronic Shopping

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605 cited

1991Organizational Colleagues, Media Richness, and Electronic Mail576 cited

1982How Advertising Works: A Planning Model552 cited

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