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Accounting Profits Versus Marketing Profits: A Relevant Metric for Category Management
16 references·16 citing·43 second hopsampled
Accounting Profits Versus Marketing Profits: A Relevant Metric for Category Management (1999)Accounting Profits Versus Marketing Profi…Similarities in Choice Behavior Across Product Categories (1998)Similarities in Choice Behavi…Determining Where to Shop: Fixed and Variable Costs of Shopping (1998)Determining Where to Shop: Fi…Grocery Revolution: The New Focus on the Consumer (1997)Grocery Revolution: The New F…Has Power Shifted in the Grocery Channel? (1995)Has Power Shifted in the Groc…Shelf management and space elasticity (1994)Shelf management and space el…Retail Pricing and Advertising Strategies (1994)Retail Pricing and Advertisin…A Model for Determining Retail Product Category Assortment and Shelf Space Allocation (1994)A Model for Determining Retai…Demand Signalling and Screening in Channels of Distribution (1992)Demand Signalling and Screeni…Sales Promotion: Concepts, Methods and Strategies (1990)Sales Promotion: Concepts, Me…SH.A.R.P.: Shelf Allocation for Retailers' Profit (1988)SH.A.R.P.: Shelf Allocation f…A Theory of Retail Pricing (1988)A Theory of Retail PricingLoss Leader Pricing and Rain Check Policy (1987)Loss Leader Pricing and Rain …A Dynamic Model for Strategically Allocating Retail Space (1983)A Dynamic Model for Strategic…Design and Marketing of New Products (1981)Design and Marketing of New P…A Model for Optimizing Retail Space Allocations (1981)A Model for Optimizing Retail…Design and marketing of new products (1980)Design and marketing of new p…The evolving role of hit and niche products in brick-and-mortar retail category assortment planning: A large-scale empirical investigation of U.S. consumer packaged goods (2020)The evolving role of hit and …Market basket analysis insights to support category management (2018)Market basket analysis insigh…A data mining framework for targeted category promotions (2016)A data mining framework for t…The Impact of Category Prices on Store Price Image Formation: An Empirical Analysis (2014)The Impact of Category Prices…Gains and losses of exclusivity in grocery retailing (2014)Gains and losses of exclusivi…Brand management perspectives in the twenty‐first century (2011)Brand management perspectives…Retailer Dynamic Pricing and Ordering Decisions: Category Management versus Brand-by-Brand Approaches (2010)Retailer Dynamic Pricing and …Retail pricing decisions and product category competitive structure (2010)Retail pricing decisions and …Optimizing and Evaluating Retail Assortments for Infrequently Purchased Products (2010)Optimizing and Evaluating Ret…A hierarchical decomposition approach to retail shelf space management and assortment decisions (2010)A hierarchical decomposition …Decision Models for Customer Relationship Management (CRM) (2008)Decision Models for Customer …["A Cross-Category Model of Households'; Incidence and Quantity Decisions"] (2008)["A Cross-Category Model of H…Vertical Information Sharing in Distribution Channels (2006)Vertical Information Sharing …The effect of customer service on retailers’ shareholder wealth: The role of availability and reputation cues (2006)The effect of customer servic…What Can the Price Gap between Branded and Private Label Products Tell Us about Markups? (2001)What Can the Price Gap betwee…The impact of location factors on the attractiveness and optimal space shares of product categories (2000)The impact of location factor…Defining and Estimating a Trading Area (1964)An Information Processing Theory of Consumer Choice (1979)A Probabilistic Choice Model for Market Segmentation and Elasticity Structure (1989)The Decomposition of Promotional Response: An Empirical Generalization (1999)The habitual consumer (2009)Adding Bricks to Clicks: Predicting the Patterns of Cross-Channel Elasticities over Time (2012)Using Background Music to Affect the Behavior of Supermarket Shoppers (1982)Managing What Consumers Learn from Experience (1989)The Price Knowledge and Search of Supermarket Shoppers (1990)Visual attention during brand choice: The impact of time pressure and task motivation (1999)Can There Ever Be Too Many Options? A Meta-Analytic Review of Choice Overload (2010)Innovations in Retail Business Models (2011)CAPITAL ASSET PRICES: A THEORY OF MARKET EQUILIBRIUM UNDER CONDITIONS OF RISK* (1964)THE VALUATION OF RISK ASSETS AND THE SELECTION OF RISKY INVESTMENTS IN STOCK PORTFOLIOS AND CAPITAL BUDGETS**This paper is another in a series of interrelated theoretical and statistical studies of corporate financial and investment policies being made under grants from the Rockefeller Foundation, and more recently the Ford Foundation, to the Harvard Business School. The generous support for this work is most gratefully acknowledged. The author is also much indebted to his colleagues Professors Bishop, Christenson, Kahr, Raiffa, and (especially) Schlaifer, for extensive discussion and commentary on an earlier draft of this paper; but responsibility for any errors or imperfections remains strictly his own.[Professor Sharpe's paper, “Capital Asset Prices: A Theory of Market Equilibrium Under Conditions of Risk” (Journal of Finance, September 1964) appeared after this paper was in final form and on its way to the printers. My first section, which parallels the first half of his paper (with corresponding conclusions), sets the algebraic framework for sections II, III and VI, (which have no counterpart in his paper) and for section IV on the equilibrium prices of risk assets, concerning which our results differ significantly for reasons which will be explored elsewhere. Sharpe does not take up the capital budgeting problem developed in section V below.] (1975)Competitive Strategy: Techniques for Analyzing Industries and Competitors (1980)Historical Method in Marketing Research with New Evidence on Long-Term Market Share Stability (2000)Channel leadership, performance and coordination in closed loop supply chains (2013)Impacts of Power Structure on Supply Chains with Uncertain Demand (2013)Impact of Sales Promotions on When, What, and How Much to Buy (1988)The Value of Purchase History Data in Target Marketing (1996)Investigating Household State Dependence Effects across Categories (1999)Investigating New Product Diffusion Across Products and Countries (2002)Modeling Consumer Demand for Variety (2002)Managing Channel Profits (1983)The Theory of Power and Conflict in Channels of Distribution (1984)Signaling Games and Stable Equilibria (1987)Slotting Allowances and Fees: Schools of thought and the Views of Practicing Managers (2000)The retail power-performance conundrum (2001)Examining relationships between the return policy, product quality, and pricing strategy in online direct selling (2013)A Propositional Inventory for New Diffusion Research (1985)The Incumbent's Curse? Incumbency, Size, and Radical Product Innovation (2000)The C-OAR-SE procedure for scale development in marketing (2002)Shrouded Attributes, Consumer Myopia, and Information Suppression in Competitive Markets (2005)Coordination and Lock-In: Competition with Switching Costs and Network Effects (2006)Chapter 31 Coordination and Lock-In: Competition with Switching Costs and Network Effects (2007)Vendor Consideration and Switching Behavior for Buyers in High-Technology Markets (1995)Integrating Operations and Marketing Perspectives of Product Innovation: The Influence of Organizational Process Factors and Capabilities on Development Performance (2001)The Fuzzy Front End of New Product Development for Discontinuous Innovations: A Theoretical Model (2004)Assortment Planning: Review of Literature and Industry Practice (2008)Customer Experience Management in Retailing: An Organizing Framework (2009)Reason-based choice (1993)Earning the Right to Indulge: Effort as a Determinant of Customer Preferences toward Frequency Program Rewards (2002)New Products, Sales Promotions, and Firm Value: The Case of the Automobile Industry (2004)
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References

  • 1980Design and marketing of new products1,131 cited
  • 1990Sales Promotion: Concepts, Methods and Strategies846 cited
  • 1994Shelf management and space elasticity661 cited
  • 1998Determining Where to Shop: Fixed and Variable Costs of Shopping590 cited
  • 1994Retail Pricing and Advertising Strategies434 cited
  • 1981A Model for Optimizing Retail Space Allocations396 cited
  • 1981Design and Marketing of New Products349 cited
  • 1995Has Power Shifted in the Grocery Channel?290 cited
  • 1998Similarities in Choice Behavior Across Product Categories266 cited
  • 1992Demand Signalling and Screening in Channels of Distribution213 cited
  • 1994A Model for Determining Retail Product Category Assortment and Shelf Space Allocation212 cited
  • 1997Grocery Revolution: The New Focus on the Consumer189 cited
  • 1987Loss Leader Pricing and Rain Check Policy185 cited
  • 1988SH.A.R.P.: Shelf Allocation for Retailers' Profit179 cited
  • 1988A Theory of Retail Pricing164 cited
  • 1983A Dynamic Model for Strategically Allocating Retail Space104 cited

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Cited by

  • 2000The impact of location factors on the attractiveness and optimal space shares of product categories85 cited
  • 2006The effect of customer service on retailers’ shareholder wealth: The role of availability and reputation cues67 cited
  • 2008["A Cross-Category Model of Households'; Incidence and Quantity Decisions"]59 cited
  • 2010Retailer Dynamic Pricing and Ordering Decisions: Category Management versus Brand-by-Brand Approaches54 cited
  • 2014The Impact of Category Prices on Store Price Image Formation: An Empirical Analysis46 cited
  • 2001What Can the Price Gap between Branded and Private Label Products Tell Us about Markups?42 cited
  • 2010Optimizing and Evaluating Retail Assortments for Infrequently Purchased Products34 cited
  • 2018Market basket analysis insights to support category management33 cited
  • 2014Gains and losses of exclusivity in grocery retailing30 cited
  • 2010Retail pricing decisions and product category competitive structure30 cited
  • 2008Decision Models for Customer Relationship Management (CRM)30 cited
  • 2011Brand management perspectives in the twenty‐first century27 cited
  • 2016A data mining framework for targeted category promotions26 cited
  • 2020The evolving role of hit and niche products in brick-and-mortar retail category assortment planning: A large-scale empirical investigation of U.S. consumer packaged goods26 cited
  • 2010A hierarchical decomposition approach to retail shelf space management and assortment decisions26 cited
  • 2006Vertical Information Sharing in Distribution Channels23 cited