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Assessing Marketing Performance: Reasons for Metrics Selection
16 references·16 citing·47 second hopsampled
Assessing Marketing Performance: Reasons for Metrics Selection (2004)Assessing Marketing Performance: Reasons …Strategic Brand Management: Building, Measuring, and Managing Brand Equity (1997)Strategic Brand Management: B…Market Orientation and the Learning Organization (1995)Market Orientation and the Le…Building Strong Brands (1995)Building Strong BrandsThe Capabilities of Market-Driven Organizations (1994)The Capabilities of Market-Dr…Market Orientation: Antecedents and Consequences (1993)Market Orientation: Anteceden…Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Conceptualizing, Measuring, a…The Changing Role of Marketing in the Corporation (1992)The Changing Role of Marketin…Managing Brand Equity (1991)Managing Brand EquityThe Effect of a Market Orientation on Business Profitability (1990)The Effect of a Market Orient…Market Orientation: The Construct, Research Propositions, and Managerial Implications (1990)Market Orientation: The Const…Assessing Advantage: A Framework for Diagnosing Competitive Superiority (1988)Assessing Advantage: A Framew…An Updated Paradigm for Scale Development Incorporating Unidimensionality and Its Assessment (1988)An Updated Paradigm for Scale…A Paradigm for Developing Better Measures of Marketing Constructs (1979)A Paradigm for Developing Bet…Institutionalized Organizations: Formal Structure as Myth and Ceremony (1977)Institutionalized Organizatio…Theory of the firm: Managerial behavior, agency costs and ownership structure (1976)Theory of the firm: Manageria…Construct validity in psychological tests. (1955)Construct validity in psychol…How do ESG pillars impact firms’ marketing performance? A configurational analysis in the pharmaceutical sector (2021)How do ESG pillars impact fir…Digital Marketing Actions That Achieve a Better Attraction and Loyalty of Users: An Analytical Study (2019)Digital Marketing Actions Tha…What Counts versus what can be Counted: The Complex Interplay of Market Orientation and Marketing Performance Measurement (2016)What Counts versus what can b…The use of Web analytics for digital marketing performance measurement (2015)The use of Web analytics for …The New Frontiers of Destination Management (2013)The New Frontiers of Destinat…An expanded model of marketing performance (2011)An expanded model of marketin…Measuring marketing performance: a review and a framework (2010)Measuring marketing performan…Marketing metrics' usage: Its predictors and implications for customer relationship management (2010)Marketing metrics' usage: Its…Marketing metrics: Insights from Brazilian managers (2010)Marketing metrics: Insights f…Marketing performance measurement and firm performance (2009)Marketing performance measure…Measurement of return on marketing investment: A conceptual framework and the future of marketing metrics (2007)Measurement of return on mark…Managerial Assessments of Export Performance: Conceptual Framework and Empirical Illustration (2007)Managerial Assessments of Exp…Key Marketing Performance Measures (2006)Key Marketing Performance Mea…An Information Processing Model of Marketing Performance Measurement (2006)An Information Processing Mod…Organizational motivation, opportunity and ability to measure marketing performance (2005)Organizational motivation, op…Marketing Metrics: (2004)Marketing Metrics:Coefficient Alpha and the Internal Structure of Tests (1951)Fundamentals of Concept Formation in Empirical Science (1952)Toward an experimental ecology of human development. (1977)Empiricism, Semantics, and Ontology (2011)Partial least squares structural equation modeling (PLS-SEM) (2014)The Social Construction of Reality (1967)Organizational Control: Two Functions (1975)Educational Organizations as Loosely Coupled Systems (1976)Managing Legitimacy: Strategic and Institutional Approaches (1995)Toward a Theory of Stakeholder Identification and Salience: Defining the Principle of who and What Really Counts (1997)The iron cage revisited institutional isomorphism and collective rationality in organizational fields (2004)The Theory of Buyer Behavior (1971)The Nature and Scope of Marketing (1976)Measuring Service Quality: A Reexamination and Extension (1992)Trust and TAM in Online Shopping: An Integrated Model1 (2003)\nThe use of partial least squares path modeling in international marketing (2009)Organizational Strategy, Structure, and Process (1978)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Innovation, Market Orientation, and Organizational Learning: An Integration and Empirical Examination (1998)Upper Echelons: The Organization as a Reflection of Its Top Managers (1984)Dimensions of Consumer Expertise (1987)Organizational culture and leadership (1993)Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations (1996)The Field behind the Screen: Using Netnography for Marketing Research in Online Communities (2002)Structural equation modeling in practice: A review and recommended two-step approach. (1988)A Brief Tutorial on the Development of Measures for Use in Survey Questionnaires (1998)Structural Equation Modeling and Regression: Guidelines for Research Practice (2000)A Critical Review of Construct Indicators and Measurement Model Misspecification in Marketing and Consumer Research (2003)A resource‐based view of the firm (1984)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)Firm Resources and Sustained Competitive Advantage (1991)Review: The Resource-Based View and Information Systems Research: Review, Extension, and Suggestions For Future Research1 (2004)Corporate Social Responsibility, Customer Satisfaction, and Market Value (2006)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Understanding Attitudes and Predicting Social Behavior (1980)Customer Satisfaction, Market Share, and Profitability: Findings From Sweden (1994)Dimensions of Brand Personality (1997)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)The Nature of the Firm (1937)CAPITAL ASSET PRICES: A THEORY OF MARKET EQUILIBRIUM UNDER CONDITIONS OF RISK* (1964)The Pricing of Options and Corporate Liabilities (1973)Separation of Ownership and Control (1983)Corporate financing and investment decisions when firms have information that investors do not have (1984)Law and Finance (1998)Corporate Culture, Customer Orientation, and Innovativeness in Japanese Firms: A Quadrad Analysis (1993)THE ANTECEDENTS, CONSEQUENCES, AND MEDIATING ROLE OF ORGANIZATIONAL AMBIDEXTERITY. 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References

  • 1976Theory of the firm: Managerial behavior, agency costs and ownership structure71,441 cited
  • 1977Institutionalized Organizations: Formal Structure as Myth and Ceremony28,271 cited
  • 1979A Paradigm for Developing Better Measures of Marketing Constructs16,553 cited
  • 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
  • 1955Construct validity in psychological tests.11,186 cited
  • 1990The Effect of a Market Orientation on Business Profitability7,973 cited
  • 1990Market Orientation: The Construct, Research Propositions, and Managerial Implications7,320 cited
  • 1993Market Orientation: Antecedents and Consequences7,032 cited
  • 1994The Capabilities of Market-Driven Organizations6,532 cited
  • 1988An Updated Paradigm for Scale Development Incorporating Unidimensionality and Its Assessment6,290 cited
  • 1997Strategic Brand Management: Building, Measuring, and Managing Brand Equity4,788 cited
  • 1995Building Strong Brands4,432 cited
  • 1995Market Orientation and the Learning Organization4,379 cited
  • 1991Managing Brand Equity3,818 cited
  • 1992The Changing Role of Marketing in the Corporation2,773 cited

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  • 1988Assessing Advantage: A Framework for Diagnosing Competitive Superiority2,651 cited
  • Cited by

    • 2015The use of Web analytics for digital marketing performance measurement364 cited
    • 2016What Counts versus what can be Counted: The Complex Interplay of Market Orientation and Marketing Performance Measurement199 cited
    • 2007Measurement of return on marketing investment: A conceptual framework and the future of marketing metrics147 cited
    • 2019Digital Marketing Actions That Achieve a Better Attraction and Loyalty of Users: An Analytical Study147 cited
    • 2013The New Frontiers of Destination Management134 cited
    • 2007Managerial Assessments of Export Performance: Conceptual Framework and Empirical Illustration122 cited
    • 2021How do ESG pillars impact firms’ marketing performance? A configurational analysis in the pharmaceutical sector121 cited
    • 2009Marketing performance measurement and firm performance109 cited
    • 2006An Information Processing Model of Marketing Performance Measurement108 cited
    • 2010Measuring marketing performance: a review and a framework108 cited
    • 2004Marketing Metrics:99 cited
    • 2010Marketing metrics' usage: Its predictors and implications for customer relationship management70 cited
    • 2011An expanded model of marketing performance65 cited
    • 2006Key Marketing Performance Measures62 cited
    • 2005Organizational motivation, opportunity and ability to measure marketing performance62 cited
    • 2010Marketing metrics: Insights from Brazilian managers60 cited