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Market orientation and marketing practice in a developing economy

16 references·16 citing·38 second hopsampled

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References

1990The Effect of a Market Orientation on Business Profitability7,973 cited
1990Market Orientation: The Construct, Research Propositions, and Managerial Implications7,320 cited
1993Market Orientation: Antecedents and Consequences7,032 cited
1996The Sources and Consequences of Embeddedness for the Economic Performance of Organizations: The Network Effect5,996 cited
1993Market Orientation: Antecedents and Consequences4,340 cited
1990Market Orientation: The Construct, Research Propositions, and Managerial Implications4,123 cited
1994Does Competitive Environment Moderate the Market Orientation-Performance Relationship?2,621 cited
1993MARKOR: A Measure of Market Orientation2,353 cited
1999The Synergistic Effect of Market Orientation and Learning Orientation on Organizational Performance1,969 cited
2000A Multiple-Layer Model of Market-Oriented Organizational Culture: Measurement Issues and Performance Outcomes1,283 cited
1990Strategic types, distinctive marketing competencies and organizational performance: A multiple measures‐based study966 cited
1995A Longitudinal Study of the Impact of Market Structure, Firm Structure, Strategy, and Market Orientation Culture on Dimensions of Small-Firm Performance942 cited
1994Market orientation, customer value, and superior performance838 cited
1999

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The Role of Marketing

831 cited

1995Market Orientation and Company Performance: Empirical Evidence From UK Companies758 cited

1988The rediscovery of the marketing concept679 cited

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2007Distance, dependence and diversity of markets: effects on market orientation94 cited
2007Is market orientation affected by the product life cycle?59 cited
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2016Impact of marketing effectiveness and capabilities, and export market orientation on export performance55 cited
2017Customer orientation as a multidimensional construct: Evidence from the Russian markets50 cited
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2018The determinants of foreign product preference amongst elite consumers in an emerging market44 cited
2011The impact of market orientation on Chinese retailers' channel relationships44 cited
2015Mastering the complementarity between marketing mix and customer-focused capabilities to enhance new product performance44 cited
2010Marketing planning: Operationalising the market orientation strategy43 cited
2016The impact of market orientation and learning orientation on organisational performance42 cited
2013Does it pay for firms in Asia's emerging markets to be market oriented? Evidence from Vietnam41 cited
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