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The impact of social network-based segmentation on customer loyalty in the telecommunication industry

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References

1993KANO’S METHODS FOR UNDERSTANDING CUSTOMER-DEFINED QUALITY776 cited
2008Social ties and their relevance to churn in mobile telecom networks333 cited
2004Spreading activation models for trust propagation293 cited
2010Predicting customer churn in mobile networks through analysis of social groups168 cited
2008Social ties and their relevance to churn in mobile telecom networks105 cited
2005Developing retention strategies based on customer profitability in telecommunications: An empirical study27 cited

Cited by

2014Consumer behavior in the online context123 cited
2014Customer Churn Prediction, Segmentation and Fraud Detection in Telecommunication Industry8 cited

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