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Marketing sophistication in private sawmilling companies in the United States
16 references·0 citing·38 second hop
Marketing sophistication in private sawmilling companies in the United States (2015)Marketing sophistication in private sawmi…Firm resources and sustained competitive advantage (2004)Firm resources and sustained …Evolving to a New Dominant Logic for Marketing (2003)Evolving to a New Dominant Lo…What is strategy (2000)What is strategyMarketing management: analysis. planning. implementation and control (2000)Marketing management: analysi…Qualitative Interviewing: The Art of Hearing Data (1996)Qualitative Interviewing: The…The rise and fall of strategic planning (1995)The rise and fall of strategi…Qualitative Data Analysis: An Expanded Sourcebook (1994)Qualitative Data Analysis: An…The Changing Role of Marketing in the Corporation (1992)The Changing Role of Marketin…The Effect of a Market Orientation on Business Profitability (1990)The Effect of a Market Orient…The Effect of a Market Orientation on Business Profitability (1990)The Effect of a Market Orient…Market Orientation: The Construct, Research Propositions, and Managerial Implications (1990)Market Orientation: The Const…Case Study Research: Design and Methods (1984)Case Study Research: Design a…A resource‐based view of the firm (1984)A resource‐based view of the …Stockholders and Stakeholders: A New Perspective on Corporate Governance (1983)Stockholders and Stakeholders…Competitive Strategy: Techniques for Analyzing Industries and Competitors (1980)Competitive Strategy: Techniq…Marketing Management: Analysis, Planning and Control (1973)Marketing Management: Analysi…Organizational Strategy, Structure, and Process (1978)A Paradigm for Developing Better Measures of Marketing Constructs (1979)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Market Orientation: Antecedents and Consequences (1993)The Capabilities of Market-Driven Organizations (1994)Innovation, Market Orientation, and Organizational Learning: An Integration and Empirical Examination (1998)Upper Echelons: The Organization as a Reflection of Its Top Managers (1984)Dimensions of Consumer Expertise (1987)Organizational culture and leadership (1993)Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations (1996)The Field behind the Screen: Using Netnography for Marketing Research in Online Communities (2002)The Theory of the Growth of the Firm (1995)Social Capital, Intellectual Capital, and the Organizational Advantage (1998)Dynamic capabilities: what are they? (2000)The Theory of Economic Development (2003)An Evolutionary Theory of Economic Change. (1983)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)Service-dominant logic: continuing the evolution (2007)Institutions and axioms: an extension and update of service-dominant logic (2015)Understanding Customer Experience Throughout the Customer Journey (2016)Positioning: The Battle for Your Mind (1981)The Concept of Corporate Strategy (1987)Firm Resources and Sustained Competitive Advantage (1991)Dynamic capabilities and strategic management (1997)Mixed Methods Research: A Research Paradigm Whose Time Has Come (2004)Qualitative research: Methods in the social sciences (2006)Document Analysis as a Qualitative Research Method (2009)Three Approaches to Qualitative Content Analysis (2005)Using thematic analysis in psychology (2006)The qualitative content analysis process (2008)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Customer Loyalty: Toward an Integrated Conceptual Framework (1994)The cornerstones of competitive advantage: A resource‐based view (1993)Varieties of Capitalism (2001)Explicating dynamic capabilities: the nature and microfoundations of (sustainable) enterprise performance (2007)The qualitative interview in IS research: Examining the craft (2007)The qualitative research interview (2011)The online survey as a qualitative research tool (2020)
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References

  • 1984Case Study Research: Design and Methods81,948 cited
  • 1994Qualitative Data Analysis: An Expanded Sourcebook48,401 cited
  • 2004Firm resources and sustained competitive advantage38,157 cited
  • 1984A resource‐based view of the firm25,618 cited
  • 1980Competitive Strategy: Techniques for Analyzing Industries and Competitors16,592 cited
  • 2003Evolving to a New Dominant Logic for Marketing14,777 cited
  • 1996Qualitative Interviewing: The Art of Hearing Data11,180 cited
  • 1990The Effect of a Market Orientation on Business Profitability7,973 cited
  • 1990Market Orientation: The Construct, Research Propositions, and Managerial Implications7,320 cited
  • 2000Marketing management: analysis. planning. implementation and control6,649 cited
  • 2000What is strategy5,834 cited
  • 1990The Effect of a Market Orientation on Business Profitability4,254 cited
  • 1995The rise and fall of strategic planning3,302 cited
  • 1992The Changing Role of Marketing in the Corporation2,773 cited
  • 1983Stockholders and Stakeholders: A New Perspective on Corporate Governance2,732 cited
  • 1973

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Marketing Management: Analysis, Planning and Control
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