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The Relative Effectiveness of Celebrity Endorsement for Print Advertisement

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References

1997Dimensions of Brand Personality5,056 cited
1983Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement4,602 cited
1990Construction and Validation of a Scale to Measure Celebrity Endorsers' Perceived Expertise, Trustworthiness, and Attractiveness4,022 cited
1982Self-Concept in Consumer Behavior: A Critical Review3,659 cited
1989Who is the Celebrity Endorser? Cultural Foundations of the Endorsement Process3,192 cited
1997ATTITUDES AND ATTITUDE CHANGE2,290 cited
2017Communication And Persuasion2,240 cited
2004Measuring Attitude toward the Brand and Purchase Intentions1,807 cited
2000The Match-Up Hypothesis: Physical Attractiveness, Expertise, and the Role of Fit on Brand Attitude, Purchase Intent and Brand Beliefs1,322 cited
1985Physical Attractiveness of the Celebrity Endorser: A Social Adaptation Perspective1,316 cited
1990An Investigation into the “Match-up” Hypothesis in Celebrity Advertising: When Beauty May Be Only Skin Deep1,309 cited
1991The Impact of Celebrity Spokespersons’ Perceived Image on Consumers’ Intention to Purchase1,266 cited
1977The Impact of Physically Attractive Models on Advertising Evaluations1,017 cited
1995The Economic Worth of Celebrity Endorsers: An Event Study Analysis934 cited

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1979Endorser Effectiveness by Product Type816 cited

1983Effectiveness of Celebrity Endorsers682 cited

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