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Business Performance in the UK Hotel Sector - Does it Pay to be Market Oriented?

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References

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1990The Effect of a Market Orientation on Business Profitability7,973 cited
1993Corporate Culture, Customer Orientation, and Innovativeness in Japanese Firms: A Quadrad Analysis4,206 cited
1994Does Competitive Environment Moderate the Market Orientation-Performance Relationship?2,621 cited
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1972The Present Status of The Marketing Concept364 cited
1994Principles of Services Marketing

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327 cited

2009Business Policy and Strategic Management251 cited

Cited by

2005Market Orientation: A Meta-Analytic Review and Assessment of its Antecedents and Impact on Performance2,179 cited
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2011RevPAR determinants of individual hotels110 cited
2012Evaluation of the persuasive features of hotel chains websites: A latent class segmentation analysis102 cited
2010How will market orientation and external environmnet influence the performance among SMEs in the agri-food sector in Malaysia?80 cited
2016Linking operations, marketing and environmental capabilities and diversification to hotel performance: A data envelopment analysis approach76 cited
2018Assessing the relationship between market orientation and business performance in the hotel industry – the mediating role of service quality73 cited
2014Using a hybrid method to evaluate service innovation in the hotel industry57 cited
2019The relationship between market orientation, customer loyalty and business performance: A sample from the Western Europe hotel industry46 cited
2012Explaining empirically successful marketing theories: the inductive realist model, approximate truth, and market orientation44 cited
2014Market Orientation, Alliance Orientation, and Business Performance in the Biotechnology Industry43 cited
2007L'orientation marché: Synthèse et nouvelles directions théoriques37 cited
2016Market orientation and performance: the contingency role of external environment31 cited
2014Market orientation in mid-range service, urban hotels: How to apply the MKTOR instrument31 cited
2014Factors Effecting the Customers Selection of Restaurants in Pakistan27 cited