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Advertising to Chinese youth: a study of public service ads in Hong Kong
15 references·1 citing·42 second hop
Advertising to Chinese youth: a study of public service ads in Hong Kong (2013)Advertising to Chinese youth: a study of …A Theory of Cognitive Dissonance (2017)A Theory of Cognitive Dissona…Hong Kong Special Administrative Region (2013)Hong Kong Special Administrat…The Green Purchase Behavior of Hong Kong Young Consumers: The Role of Peer Influence, Local Environmental Involvement, and Concrete Environmental Knowledge (2010)The Green Purchase Behavior o…Mass Media Research (2009)Mass Media ResearchOpportunities for green marketing: young consumers (2008)Opportunities for green marke…Cognitive Dissonance: Fifty Years of a Classic Theory (2007)Cognitive Dissonance: Fifty Y…Affect and Persuasion (2000)Affect and PersuasionAffect and Persuasion Emotional Responses to Public Service Announcements (2000)Affect and Persuasion Emotion…THE MEDIA AND ENVIRONMENTAL ISSUES IN HONG KONG 1983-95 (1999)THE MEDIA AND ENVIRONMENTAL I…A lifestyle analysis of female consumers in greater China (1997)A lifestyle analysis of femal…Involuntary Attention and Physiological Arousal Evoked by Structural Features and Emotional Content in TV Commercials (1990)Involuntary Attention and Phy…Qualitative Analysis for Social Scientists (1987)Qualitative Analysis for Soci…Social Marketing: An Approach to Planned Social Change (1971)Social Marketing: An Approach…Social Marketing: An Approach to Planned Social Change (1971)Social Marketing: An Approach…A Theory of Cognitive Dissonance (1957)A Theory of Cognitive Dissona…A Social Semiotic Analysis of Covid-19 Public Service Advertisements in China (2021)A Social Semiotic Analysis of…Techniques in psychophysiology (1980)Anxiety and the Anxiety Disorders (1990)Anxiety and Anxiety Disorders (1999)The Limited Capacity Model of Mediated Message Processing (2000)How to Capture the Heart? Reviewing 20 Years of Emotion Measurement in Advertising (2006)News, Politics, and Negativity (2015)The Ecology of Human Development (1979)Understanding Attitudes and Predicting Social Behavior (1980)Culture's Consequences: International Differences in Work-Related Values (1981)Consumers' Sustainable Purchase Behaviour: Modeling the Impact of Psychological Factors (2019)What do we mean by sustainability marketing? (2019)Understanding farmers’ intention and willingness to install renewable energy technology: A solution to reduce the environmental emissions of agriculture (2022)Self-efficacy: Toward a unifying theory of behavioral change. (1977)Culture's Consequences: International Differences in Work-Related Values. (1983)Determinants of Chinese consumers' green purchase behavior (2001)Investigation of green marketing tools' effect on consumers' purchase behavior (2011)Green purchasing behaviour: A conceptual framework and empirical investigation of Indian consumers (2017)Impact of culture, behavior and gender on green purchase intention (2017)Mind in Society: The Development of Higher Psychological Processes (1978)Basics of Qualitative Research (1992)Metaphors We Live By (2003)Techniques to Identify Themes (2003)Qualitative Content Analysis (2008)The Discovery of Grounded Theory (2017)A circumplex model of affect. (1980)Emotion And Adaptation (1991)Is It a Challenge or a Threat? A Dual-Process Model of Teachers' Cognition and Appraisal Processes During Conceptual Change (2003)On the Nature of Reactance and its Role in Persuasive Health Communication (2005)Persuasion in crowdfunding: An elaboration likelihood model of crowdfunding performance (2017)Advances in Consumer Research (2025)Is This Review Believable? A Study of Factors Affecting the Credibility of Online Consumer Reviews from an ELM Perspective (2012)Character as Moral Fiction (2013)Dealing with dissonance: A review of cognitive dissonance reduction (2017)The case for motivated reasoning. (1990)Managing Legitimacy: Strategic and Institutional Approaches (1995)The Emerging Field of Emotion Regulation: An Integrative Review (1998)Developing Buyer-Seller Relationships (1987)Understanding Service Convenience (2002)Service-dominant logic: continuing the evolution (2007)The impact of Covid-19 pandemic on corporate social responsibility and marketing philosophy (2020)Inequity In Social Exchange (1965)Partial Least Squares Structural Equation Modeling (PLS-SEM) Using R (2021)
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References

  • 1957A Theory of Cognitive Dissonance24,224 cited
  • 2017A Theory of Cognitive Dissonance18,122 cited
  • 1987Qualitative Analysis for Social Scientists12,237 cited
  • 1971Social Marketing: An Approach to Planned Social Change1,780 cited
  • 1971Social Marketing: An Approach to Planned Social Change1,427 cited
  • 2008Opportunities for green marketing: young consumers957 cited
  • 2007Cognitive Dissonance: Fifty Years of a Classic Theory685 cited
  • 2000Affect and Persuasion385 cited
  • 1990Involuntary Attention and Physiological Arousal Evoked by Structural Features and Emotional Content in TV Commercials299 cited
  • 2010The Green Purchase Behavior of Hong Kong Young Consumers: The Role of Peer Influence, Local Environmental Involvement, and Concrete Environmental Knowledge295 cited
  • 2000Affect and Persuasion Emotional Responses to Public Service Announcements293 cited
  • 2009Mass Media Research255 cited
  • 2013Hong Kong Special Administrative Region120 cited
  • 1997A lifestyle analysis of female consumers in greater China106 cited
  • 1999THE MEDIA AND ENVIRONMENTAL ISSUES IN HONG KONG 1983-9514 cited

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Cited by

  • 2021A Social Semiotic Analysis of Covid-19 Public Service Advertisements in China4 cited