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An exploration of fashion visual merchandising and its role as a brand positioning device
16 references·5 citing·32 second hop
An exploration of fashion visual merchandising and its role as a brand positioning device (2015)An exploration of fashion visual merchand…Qualitative Research in Business and Management (2020)Qualitative Research in Busin…Factors impacting the efficacy of augmented reality virtual dressing room technology as a tool for online visual merchandising (2014)Factors impacting the efficac…The luxury strategy: break the rules of marketing to build luxury brands (2013)The luxury strategy: break th…Research Methods for Managers (2012)Research Methods for ManagersHow does visual merchandising affect consumer affective response? (2012)How does visual merchandising…Fashion Marketing Communications (2012)Fashion Marketing Communicati…Fast fashion in the retail store environment (2010)Fast fashion in the retail st…Qualitative Research in Business & Management (2009)Qualitative Research in Busin…Luxury Fashion Branding (2007)Luxury Fashion BrandingImpact of color on marketing (2006)Impact of color on marketingThe new strategic brand management: creating and sustaining brand equity long term (2005)The new strategic brand manag…Visual merchandising and the creation of discernible retail brands (2003)Visual merchandising and the …Window displays and consumer shopping decisions (2002)Window displays and consumer …Servicescapes: The Impact of Physical Surroundings on Customers and Employees (1992)Servicescapes: The Impact of …Atmospherics as a Marketing Tool (1974)Atmospherics as a Marketing T…A Behavioral Conception of Retail Image (1968)A Behavioral Conception of Re…A Review on Apparel Fashion Trends, Visual Merchandising and Fashion Branding (2023)A Review on Apparel Fashion T…Positioning through visual merchandising: Can multi-brand outlets do it? (2022)Positioning through visual me…Gaining customer centric understanding of retail displays for future innovations (2020)Gaining customer centric unde…Innovation starts at the storefront (2019)Innovation starts at the stor…Visual merchandising strategies for fashion retailers (2015)Visual merchandising strategi…The effects of color in store design. (1983)Examining the relationships between online store atmospheric color, flow experience and consumer behavior (2017)On the multiple effects of packaging colour on consumer behaviour and product experience in the ‘food and beverage’ and ‘home and personal care’ categories (2018)Coloring the destination: The role of color psychology on Instagram (2020)Breaking Free from Product Marketing (1977)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Some New Thoughts on Conceptualizing Perceived Service Quality: A Hierarchical Approach (2001)Customer Engagement (2011)Understanding Customer Experience Throughout the Customer Journey (2016)A Qualitative Study (2009)Building a Conceptual Framework: Philosophy, Definitions, and Procedure (2009)The case study method in family business research: Guidelines for qualitative scholarship (2014)Communication and Control Processes in the Delivery of Service Quality (1988)Are brands forever? How brand knowledge and relationships affect current and future purchases (2006)The evolving brand logic: a service-dominant logic perspective (2009)Comparing the importance of luxury value perceptions in cross-national contexts (2011)Retail Luxury Strategy: Assembling Charisma through Art and Magic (2011)Understanding luxury consumption in China: Consumer perceptions of best-known brands (2011)Quantitative and qualitative research in the built environment: application of “mixed” research approach (2002)How to research (2010)Research Methods in Business Studies (2020)Media effect in commercial sponsorship (1999)Standardization and adaptation in business format franchising (1999)Research note: E-store image, perceived value and perceived risk (2011)All That is Users Might Not be Gold: How Labeling Products as User Designed Backfires in the Context of Luxury Fashion Brands (2013)The nature of luxury: a consumer perspective (2013)M(Art)Worlds: Consumer Perceptions of How Luxury Brand Stores Become Art Institutions (2014)The impact of destination attributes on Muslim tourist's choice (2010)A Set of Principles for Conducting Critical Research in Information Systems1 (2011)Principles for Conducting Critical Realist Case Study Research in Information Systems1 (2012)Why we buy what we buy: A theory of consumption values (1991)Work and/or Fun: Measuring Hedonic and Utilitarian Shopping Value (1994)
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References

  • 1992Servicescapes: The Impact of Physical Surroundings on Customers and Employees7,267 cited
  • 1974Atmospherics as a Marketing Tool2,541 cited
  • 2020Qualitative Research in Business and Management1,823 cited
  • 2005The new strategic brand management: creating and sustaining brand equity long term1,609 cited
  • 2012Research Methods for Managers1,431 cited
  • 2013The luxury strategy: break the rules of marketing to build luxury brands737 cited
  • 2006Impact of color on marketing597 cited
  • 2009Qualitative Research in Business & Management324 cited
  • 1968A Behavioral Conception of Retail Image312 cited
  • 2007Luxury Fashion Branding264 cited
  • 2003Visual merchandising and the creation of discernible retail brands228 cited
  • 2010Fast fashion in the retail store environment174 cited
  • 2002Window displays and consumer shopping decisions135 cited
  • 2012How does visual merchandising affect consumer affective response?134 cited
  • 2014Factors impacting the efficacy of augmented reality virtual dressing room technology as a tool for online visual merchandising80 cited
  • 2012

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Fashion Marketing Communications
80 cited

Cited by

  • 2019Innovation starts at the storefront18 cited
  • 2020Gaining customer centric understanding of retail displays for future innovations13 cited
  • 2023A Review on Apparel Fashion Trends, Visual Merchandising and Fashion Branding12 cited
  • 2022Positioning through visual merchandising: Can multi-brand outlets do it?10 cited
  • 2015Visual merchandising strategies for fashion retailers10 cited