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L'impact des réactions affectives induites par les messages publicitaires : Une analyse tenant compte de l'implication
16 references·12 citing·42 second hop
L'impact des réactions affectives induites par les messages publicitaires : Une analyse tenant compte de l'implication (1995)L'impact des réactions affectives induite…Advances in Consumer Research (2025)Advances in Consumer ResearchAn Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context (1989)An Empirical Examination of t…The Role of Involvement in Attention and Comprehension Processes (1988)The Role of Involvement in At…The Power of Feelings in Understanding Advertising Effects (1987)The Power of Feelings in Unde…Assessing the Role of Emotions as Mediators of Consumer Responses to Advertising (1987)Assessing the Role of Emotion…The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations (1986)The Role of Attitude toward t…The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations (1986)The Role of Attitude toward t…Measuring the Involvement Construct (1985)Measuring the Involvement Con…Measuring Consumer Involvement Profiles (1985)Measuring Consumer Involvemen…Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement (1983)Central and Peripheral Routes…Advances in Consumer Research (1983)Advances in Consumer ResearchAttitudes and Persuasion: Classic and Contemporary Approaches (1981)Attitudes and Persuasion: Cla…Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude? (1981)Are Product Attribute Beliefs…Heuristic versus systematic information processing and the use of source versus message cues in persuasion. (1980)Heuristic versus systematic i…Nebraska Symposium on Motivation, 1969. (1971)Nebraska Symposium on Motivat…The Impact of Television Advertising: Learning Without Involvement (1965)The Impact of Television Adve…Age‐Related Differences in Emotion Regulation within the Context of Sad and Happy TV Programs (2015)Age‐Related Differences in Em…Responsabilité Sociale de l'Entreprise et Publicité (2012)Responsabilité Sociale de l'E…Musique et réponses à la publicité: effets des caractéristiques, de l'appréciation et de la congruence musicales (2009)Musique et réponses à la publ…Music and Responses to Advertising: The Effects of Musical Characteristics, Likeability and Congruency (2009)Music and Responses to Advert…Perception d'une annonce créative par le consommateur: construction et validation d'une échelle de mesure (2008)Perception d'une annonce créa…Consumers' Perception of the Creativity of Advertisements: Development of a Valid Measurement Scale (2008)Consumers' Perception of the …Nudity in Advertising: What Influence on Attention-Getting and Brand Recall? (2007)Nudity in Advertising: What I…La nudité en publicité: Quelle influence sur l'attention portée à l'annonce et la fonction mémorielle de la marque? (2007)La nudité en publicité: Quell…Le rôle des émotions sur l'attitude envers la marque (Ab): pour une médiation totale de l'attitude envers le message (Aad) (2002)Le rôle des émotions sur l'at…Contributions affective et symbolique de la musique publicitaire : Une étude empirique (2000)Contributions affective et sy…La nostalgie: un thème récent dans la recherche marketing (1997)La nostalgie: un thème récent…Le rôle de l'intensité des émotions éprouvées par le téléspectateur dans la mémorisation du parrainage (1996)Le rôle de l'intensité des ém…The Effects of Product Class Knowledge on Information Search Behavior (1985)Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations (1996)Measuring the Customer Experience in Online Environments: A Structural Modeling Approach (2000)Some antecedents and outcomes of brand love (2006)The Theory of Buyer Behavior (1971)An Information Processing Theory of Consumer Choice (1979)Consumer perceived value: The development of a multiple item scale (2001)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation (2014)Self-Perception Theory (1972)Script processing in attitude formation and decision making. (1976)The Elaboration Likelihood Model of Persuasion (1986)A Continuum of Impression Formation, from Category-Based to Individuating Processes: Influences of Information and Motivation on Attention and Interpretation (1990)Mood and judgment: The affect infusion model (AIM). (1995)Cognition and Social Behavior (2014)Statistical principles in experimental design. 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(1980)Consumer Evaluations of Brand Extensions (1990)Understanding Customer Experience Throughout the Customer Journey (2016)Personal involvement as a determinant of argument-based persuasion. (1981)The effects of involvement on responses to argument quantity and quality: Central and peripheral routes to persuasion. (1984)An advocacy coalition framework of policy change and the role of policy-oriented learning therein (1988)Family resemblances: Studies in the internal structure of categories (1975)The Emerging Field of Emotion Regulation: An Integrative Review (1998)Emotion Regulation: Current Status and Future Prospects (2015)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? 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References

  • 2025Advances in Consumer Research13,264 cited
  • 1985Measuring the Involvement Construct6,012 cited
  • 1980Heuristic versus systematic information processing and the use of source versus message cues in persuasion.5,511 cited
  • 1983Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement4,602 cited
  • 1981Attitudes and Persuasion: Classic and Contemporary Approaches3,368 cited
  • 1983Advances in Consumer Research2,879 cited
  • 1985Measuring Consumer Involvement Profiles2,247 cited
  • 1989An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context2,191 cited
  • 1971Nebraska Symposium on Motivation, 1969.2,169 cited
  • 1988The Role of Involvement in Attention and Comprehension Processes2,070 cited
  • 1986The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations1,953 cited
  • 1987Assessing the Role of Emotions as Mediators of Consumer Responses to Advertising1,636 cited
  • 1965The Impact of Television Advertising: Learning Without Involvement1,545 cited
  • 1981Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude?1,472 cited
  • 1986

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The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations
1,180 cited
  • 1987The Power of Feelings in Understanding Advertising Effects1,119 cited
  • Cited by

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    • 2002Le rôle des émotions sur l'attitude envers la marque (Ab): pour une médiation totale de l'attitude envers le message (Aad)33 cited
    • 2015Age‐Related Differences in Emotion Regulation within the Context of Sad and Happy TV Programs26 cited
    • 1996Le rôle de l'intensité des émotions éprouvées par le téléspectateur dans la mémorisation du parrainage25 cited
    • 2009Musique et réponses à la publicité: effets des caractéristiques, de l'appréciation et de la congruence musicales24 cited
    • 2007La nudité en publicité: Quelle influence sur l'attention portée à l'annonce et la fonction mémorielle de la marque?22 cited
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