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How Do Price Perceptions of Different Brand Types Affect Shopping Value and Store Loyalty?

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References

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2000The Impact of Technology on the Quality-Value-Loyalty Chain: A Research Agenda

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1,795 cited

1999The role of perceived risk in the quality-value relationship: A study in a retail environment1,675 cited

2009Testing Moderating Effects in PLS Path Models: An Illustration of Available Procedures1,181 cited

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