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To Each His Own? How Comparisons with Others Influence Consumers’ Evaluations of Their Self-Designed Products

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References

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1988Some affective consequences of social comparison and reflection processes: The pain and pleasure of being close.545 cited
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1997Objective standards are not enough: Affective, self-evaluative, and behavioral responses to social comparison information.348 cited
2007Research Note—User Design of Customized Products192 cited
2007USER DESIGN OF CUSTOMIZED PRODUCTS131 cited

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2005

Principles for User Design of Customized Products

131 cited

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