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Segmenting young adults through their consumption styles: a cross‐cultural study
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Segmenting young adults through their consumption styles: a cross‐cultural study (2011)Segmenting young adults through their con…The Glocalization of Youth Culture: The Global Youth Segment as Structures of Common Difference (2006)The Glocalization of Youth Cu…Malls and consumption motivation: an exploratory examination of older Generation Y consumers (2004)Malls and consumption motivat…Generation Y female consumer decision‐making styles (2003)Generation Y female consumer …Qualitative Marketing Research (2001)Qualitative Marketing ResearchGerman Consumer Decision‐Making Styles (2001)German Consumer Decision‐Maki…Consumer Socialization of Children: A Retrospective Look At Twenty‐Five Years of Research (1999)Consumer Socialization of Chi…Consumer Decision‐Making Styles of Young‐Adult Chinese (1998)Consumer Decision‐Making Styl…Children as Consumers: A Psychological Analysis of the Young People's Market (1998)Children as Consumers: A Psyc…Consumer decision‐making styles: a multi‐country investigation (1996)Consumer decision‐making styl…Cross‐Cultural Generalizability of a Scale for Profiling Consumers' Decision‐Making Styles (1993)Cross‐Cultural Generalizabili…Kids as Customers: A Handbook of Marketing to Children (1992)Kids as Customers: A Handbook…Consumer Decision‐Making Styles: Comparison Between United States and Korean Young Consumers (1992)Consumer Decision‐Making Styl…Some Exploratory Findings on the Development of Musical Tastes (1989)Some Exploratory Findings on …Market Segmentation, Product Differentiation, and Marketing Strategy (1987)Market Segmentation, Product …A Methodology for Profiling Consumers' Decision‐Making Styles (1986)A Methodology for Profiling C…Consumer Socialization (1974)Consumer SocializationSustainable Translation Pathways for Traditional Handicrafts: A Case Study of Qianjiang Woodcarving (2026)Sustainable Translation Pathw…Online Grocery Shoppers According to Their Typical Shopping Style: A Cluster Analysis (2024)Online Grocery Shoppers Accor…Mindful consumption – A systematic review and research agenda (2024)Mindful consumption – A syste…Judgments of acquisition value and transaction value (2019)Judgments of acquisition valu…Consumer cultural studies (2019)Consumer cultural studiesCustomer decision-making styles as a tool for segmenting digital products market in Iran (2018)Customer decision-making styl…Up, close and intimate: qualitative inquiry into brand proximity amongst young adult consumers in emerging market (2016)Up, close and intimate: quali…Impact of consumer socialization on soft drink consumption and mediating role of consumer generational behavior (2015)Impact of consumer socializat…Exploring consumers’ food-related decision-making style groups and their shopping behaviour (2015)Exploring consumers’ food-rel…Factors influencing the selection of mobile phones among young customers in Mauritius (2014)Factors influencing the selec…An Information Processing Theory of Consumer Choice (1979)Designing Research for Application (1981)An Updated Paradigm for Scale Development Incorporating Unidimensionality and Its Assessment (1988)Face consciousness and risk aversion: Do they affect consumer decision‐making? 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References

  • 1999Consumer Socialization of Children: A Retrospective Look At Twenty‐Five Years of Research1,957 cited
  • 2001Qualitative Marketing Research1,389 cited
  • 1986A Methodology for Profiling Consumers' Decision‐Making Styles1,182 cited
  • 1974Consumer Socialization961 cited
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  • 1992Kids as Customers: A Handbook of Marketing to Children352 cited
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  • 1993Cross‐Cultural Generalizability of a Scale for Profiling Consumers' Decision‐Making Styles227 cited
  • 2001German Consumer Decision‐Making Styles

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226 cited
  • 1998Children as Consumers: A Psychological Analysis of the Young People's Market205 cited
  • Cited by

    • 2015Impact of consumer socialization on soft drink consumption and mediating role of consumer generational behavior31 cited
    • 2024Mindful consumption – A systematic review and research agenda28 cited
    • 2015Exploring consumers’ food-related decision-making style groups and their shopping behaviour17 cited
    • 2024Online Grocery Shoppers According to Their Typical Shopping Style: A Cluster Analysis15 cited
    • 2018Customer decision-making styles as a tool for segmenting digital products market in Iran12 cited
    • 2014Factors influencing the selection of mobile phones among young customers in Mauritius12 cited
    • 2016Up, close and intimate: qualitative inquiry into brand proximity amongst young adult consumers in emerging market11 cited
    • 2019Judgments of acquisition value and transaction value10 cited
    • 2019Consumer cultural studies9 cited
    • 2026Sustainable Translation Pathways for Traditional Handicrafts: A Case Study of Qianjiang Woodcarving1 cited