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Modeling Response to Advertising and Pricing Changes for “V-8” Cocktail Vegetable Juice
0 references·16 citing·55 second hopsampled
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  • 1995A Three-Stage Model of Industrial Trade Show Performance182 cited
  • 2012Advertising Effects in Presidential Elections122 cited
  • 1996Evaluation of Salesforce Size and Productivity Through Efficient Frontier Benchmarking79 cited
  • 1992Pulsing Policies for Aggregate Advertising Models71 cited
  • 2005Marketing Models and the Lucas Critique65 cited
  • 2001On Continuous-Time Optimal Advertising Under S-Shaped Response64 cited
  • 1996Determining the optimal return on investment for an advertising campaign60 cited
  • 2019Seeking pleasure or avoiding pain: Influence of CEO regulatory focus on firms' advertising, R&D, and marketing controversies59 cited
  • 2022Behavioral response to price: Data-based insights and future research for retailing48 cited
  • 2010Category- versus Brand-Level Advertising Messages in a Highly Regulated Environment45 cited
  • 1993Chapter 9 Econometric and time-series market response models42 cited
  • 2006What to Say When: Advertising Appeals in Evolving Markets38 cited
  • 2005Incentive-based compensation to advertising agencies: A principal–agent approach35 cited
  • 2017The effect of verbal brand personification on consumer evaluation in advertising: Internal and external personification

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34 cited
  • 1995When Does Advertising Have an Impact? A Study of Tracking Data33 cited
  • 2007Metodología para el análisis y la revisión crítica de artículos de investigación30 cited