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Information utility and the multiple source effect.

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References

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2015Communication and Persuasion: Central and Peripheral Routes to Attitude Change4,993 cited
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1980The effects of group diffusion of cognitive effort on attitudes: An information-processing view.253 cited
1985Access to attitude-relevant information in memory as a determinant of persuasion: The role of message attributes230 cited
1974The Relation of Cognitive and Memorial Processes to Persuasion in a Simulated Jury Trial

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138 cited

1978Empirical tests of the absolute sleeper effect predicted from the discounting cue hypothesis.90 cited

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2012The moderating influence of brand status and source confirmation on third-party endorsement effects in advertising20 cited
2009Cross‐channel integration of advertising: does personal involvement matter?18 cited
1993A Practitioner's View of “Motivation”6 cited
2009Preferences, Information, and Group Decision Making0 cited