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Illusionary Progress in Loyalty Programs: Magnitudes, Reward Distances, and Step-Size Ambiguity

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References

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1993Consumer Perceptions of Tensile Price Claims in Advertisements: An Assessment of Claim Types Across Different Discount Levels152 cited

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2014Advancing research on loyalty programs: a future research agenda144 cited
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2020An emerging theory of loyalty program dynamics131 cited
2018Are loyalty program members really engaged? Measuring customer engagement with loyalty programs106 cited
2015Effects of loyalty program rewards on store loyalty105 cited
2013Titanic: Consuming the Myths and Meanings of an Ambiguous Brand100 cited
2015The Impact of Customer Loyalty Programs on Customer Retention97 cited
2012$29 for 70 Items or 70 Items for $29? How Presentation Order Affects Package Perceptions87 cited
2019The Role of Numbers in the Customer Journey67 cited
2015The effects of introducing and terminating loyalty programs66 cited
2019The role of ambiguity and skepticism in the effectiveness of sustainability labeling65 cited
2014Lucky Loyalty: The Effect of Consumer Effort on Predictions of Randomly Determined Marketing Outcomes65 cited
2013The effects of purchase orientations on perceived loyalty programmes' benefits and loyalty57 cited
2015The effect of loyalty program fees on program perceptions and engagement40 cited
2018Customer Relationship Management Research from 2007 to 2016: An Academic Literature Review38 cited
2021Managing loyalty program communications in the digital era: Does culture matter?37 cited