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Assessing Purchase Timing Models: Whether or Not is Preferable to When

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References

1988Impact of Sales Promotions on When, What, and How Much to Buy1,052 cited
1985Consumer Promotions and the Acceleration of Product Purchases409 cited
1959The Pattern of Consumer Purchases349 cited
1991A Two-State Model of Purchase Incidence and Brand Choice297 cited
1988Generalizing the NBD Model for Customer Purchases: What Are the Implications and Is It Worth the Effort?194 cited
1968Market Segmentation: Group versus Individual Behavior182 cited
1973A Consumer Purchasing Model with Erlang Inter-Purchase Times147 cited
1971A Probablistic Market Model of Purchase Timing and Brand Selection94 cited
1983An Investigation of the Assumptions of the NBD Model as Applied to Purchasing at Individual Stores90 cited
1998When and what to buy: a nested logit model of coffee purchase79 cited

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2009Using copulas to model repeat purchase behaviour – An exploratory analysis via a case study27 cited
2006Modeling Purchases as Repeated Events20 cited
1993Reflections on “Impact of Sales Promotions on When, What, and How Much to Buy”

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15 cited

2000Essays on Quantitative Marketing Models and Monte Carlo Integration Methods13 cited