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Markenprofilierung und Markentransfer
16 references·0 citing·35 second hop
Markenprofilierung und Markentransfer (2007)Markenprofilierung und MarkentransferHerausforderungen und Aufgaben des Markenmanagements (2005)Herausforderungen und Aufgabe…Wirkung integrierter Kommunikation (1998)Wirkung integrierter Kommunik…Strategic Brand Management: Building, Measuring, and Managing Brand Equity (1997)Strategic Brand Management: B…Diluting Brand Beliefs: When Do Brand Extensions Have a Negative Impact? (1993)Diluting Brand Beliefs: When …Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Conceptualizing, Measuring, a…The Effects of Sequential Introduction of Brand Extensions (1992)The Effects of Sequential Int…Consumer Evaluations of Brand Extensions (1990)Consumer Evaluations of Brand…Perceptual Position and Competitive Brand Strategy in a Two-Dimensional, Two-Brand Market (1989)Perceptual Position and Compe…Der Markentransfer (1989)Der MarkentransferBrand Leverage: Strategy for Growth in a Cost-Control World (1988)Brand Leverage: Strategy for …Strategic Brand Concept-Image Management (1986)Strategic Brand Concept-Image…The mind of the strategist: The art of Japanese business (1982)The mind of the strategist: T…The Wharton School: University of Pennsylvania (1981)The Wharton School: Universit…Brand franchise extension: New product benefits from existing Brand Names (1981)Brand franchise extension: Ne…Marketing Research (1970)Marketing ResearchCorporate strategy : an analytic approach to business policy for growth and expansion. (1970)Corporate strategy : an analy…Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement (1983)Market-Based Assets and Shareholder Value: A Framework for Analysis (1998)Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility (2001)The impact of perceived corporate social responsibility on consumer behavior (2005)Advances in Consumer Research (2025)The psychology of interpersonal relations. (1958)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Developing and validating a multidimensional consumer-based brand equity scale (2001)Brands and Branding: Research Findings and Future Priorities (2006)Schema Congruity as a Basis for Product Evaluation (1989)The Importance of the Brand in Brand Extension (1994)Brands and brand equity: definition and management (2000)Achieving Marketing Objectives through Social Sponsorships (2006)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Understanding Attitudes and Predicting Social Behavior (1980)Customer Satisfaction, Market Share, and Profitability: Findings From Sweden (1994)Dimensions of Brand Personality (1997)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Hedonic Consumption: Emerging Concepts, Methods and Propositions (1982)Self-Concept in Consumer Behavior: A Critical Review (1982)The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun (1982)Customer value: The next source for competitive advantage (1997)The strategy process, middle management involvement, and organizational performance (1990)How corporate social responsibility pays off (1996)Stakeholder Theory: Reviewing a Theory That Moves Us (2008)An Examination of Selected Marketing Mix Elements and Brand Equity (2000)Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies (2003)Customer Engagement Behavior: Theoretical Foundations and Research Directions (2010)To Extend or Not to Extend: Success Determinants of Line Extensions (1994)Foundations of Corporate Success (1995)The Field behind the Screen: Using Netnography for Marketing Research in Online Communities (2002)Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation (2014)Trust: the social virtues and the creation of prosperity (1995)The Cognitive Perspective in Strategy: An Integrative Review (2010)Paradigm lost: Reinvigorating the study of organizational culture (2016)
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References

  • 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
  • 1997Strategic Brand Management: Building, Measuring, and Managing Brand Equity4,788 cited
  • 1970Marketing Research3,552 cited
  • 1990Consumer Evaluations of Brand Extensions3,266 cited
  • 1986Strategic Brand Concept-Image Management2,198 cited
  • 1970Corporate strategy : an analytic approach to business policy for growth and expansion.1,554 cited
  • 1992The Effects of Sequential Introduction of Brand Extensions1,281 cited
  • 1993Diluting Brand Beliefs: When Do Brand Extensions Have a Negative Impact?790 cited
  • 1982The mind of the strategist: The art of Japanese business356 cited
  • 1981Brand franchise extension: New product benefits from existing Brand Names307 cited
  • 1988Brand Leverage: Strategy for Growth in a Cost-Control World303 cited
  • 1998Wirkung integrierter Kommunikation119 cited
  • 2005Herausforderungen und Aufgaben des Markenmanagements114 cited
  • 1981The Wharton School: University of Pennsylvania88 cited
  • 1989Perceptual Position and Competitive Brand Strategy in a Two-Dimensional, Two-Brand Market83 cited

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1989
Der Markentransfer
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