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Are services advertised differently? An empirical examination
16 references·6 citing·42 second hop
Are services advertised differently? An empirical examination (2010)Are services advertised differently? An e…Service Management and Marketing (2011)Service Management and Market…An international analysis of emotional and rational appeals in services vs goods advertising (1999)An international analysis of …The Information Content of Advertising: A Meta-Analysis (1996)The Information Content of Ad…Services Marketing: Integrating Customer Focus Across the Firm (1996)Services Marketing: Integrati…Content-Analysis Research: An Examination of Applications with Directives for Improving Research Reliability and Objectivity (1991)Content-Analysis Research: An…A Better Advertising Planning Grid (1991)A Better Advertising Planning…SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)SERVQUAL: A multiple-Item Sca…Social Ties and Word-of-Mouth Referral Behavior (1987)Social Ties and Word-of-Mouth…How Advertising Works : A Planning Model Revisited (1986)How Advertising Works : A Pla…Classifying Services to Gain Strategic Marketing Insights (1983)Classifying Services to Gain …Issue Involvement As a Moderator of the Effects on Attitude of Advertising Content and Context (1981)Issue Involvement As a Modera…Guidelines for the advertising of services (1981)Guidelines for the advertisin…Content Analysis in Consumer Research (1977)Content Analysis in Consumer …An Analysis of Information Content in Television Advertising (1977)An Analysis of Information Co…Content Analysis in Communication Research. (1972)Content Analysis in Communica…Content Analysis in Communication Research. (1952)Content Analysis in Communica…Religious symbolism in Islamic financial service advertisements (2018)Religious symbolism in Islami…Communicating value to enhance service visualization (2018)Communicating value to enhanc…Services advertising: showcase the customer! (2016)Services advertising: showcas…Wisdom Appeals in UK Financial Services Advertising (2013)Wisdom Appeals in UK Financia…The impact of leadership practices on service quality in private higher education in South Africa (2013)The impact of leadership prac…Newspaper and Internet Display Advertising – Co-Existence or Substitution? (2012)Newspaper and Internet Displa…Strategic Management and Marketing in the Service Sector (1984)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)Measuring Service Quality: A Reexamination and Extension (1992)The Behavioral Consequences of Service Quality (1996)Evolving to a New Dominant Logic for Marketing (2003)The Impact of Television Advertising: Learning Without Involvement (1965)A Generic Concept of Marketing (1972)Understanding and Mitigating Uncertainty in Online Exchange Relationships: A Principal–Agent Perspective1 (2007)Social Media Brand Community and Consumer Behavior: Quantifying the Relative Impact of User- and Marketer-Generated Content (2013)Relation of Consumers' Buying Habits to Marketing Methods (1923)Principles of Marketing (1972)Breaking Free from Product Marketing (1977)An empirical assessment of the SERVQUAL scale (1992)Relational Benefits in Services Industries: The Customer's Perspective (1998)Designing conceptual articles: four approaches (2020)Reliability of Content Analysis: The Case of Nominal Scale Coding (1955)The general inquirer: A computer approach to content analysis. (1966)Content Analysis for the Social Sciences and Humanities. (1970)Market-Oriented Ethnography: Interpretation Building and Marketing Strategy Formulation (1994)A Content Analysis of the Content Analysis Literature in Organization Studies: Research Themes, Data Sources, and Methodological Refinements (2007)How Does Brand-related User-generated Content Differ across YouTube, Facebook, and Twitter? (2012)A Coefficient of Agreement for Nominal Scales (1960)Statistical principles in experimental design. (1962)Content Analysis: An Introduction to its Methodology. (1984)Conducting content‐analysis based literature reviews in supply chain management (2012)Demystifying Content Analysis (2020)Intercoder Reliability in Qualitative Research: Debates and Practical Guidelines (2020)The Psychological Continuum Model: A Conceptual Framework for Understanding an Individual's Psychological Connection to Sport (2001)Comfort your online customer: quality, trust and loyalty on the internet (2004)The Critical Incident Technique in Service Research (2004)Mediating the Message: Theories of Influences on Mass Media Content (1995)Television, Audiences and Cultural Studies (2003)Tracing the development of teacher knowledge in a design seminar: Integrating content, pedagogy and technology (2005)Effects of Word-of-Mouth and Product-Attribute Information on Persuasion: An Accessibility-Diagnosticity Perspective (1991)The Effect of On-Line Consumer Reviews on Consumer Purchasing Intention: The Moderating Role of Involvement (2007)Impact of Online Consumer Reviews on Sales: The Moderating Role of Product and Consumer Characteristics (2010)Drawing Valid Meaning from Qualitative Data: Toward a Shared Craft (1984)What Is News? Galtung and Ruge revisited (2001)Discourse Analysis as Theory and Method (2002)The Affective Consequences of Service Work (1993)A New Theory for Public Service Management? Toward a (Public) Service-Dominant Approach (2012)A definition for gamification: anchoring gamification in the service marketing literature (2016)
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References

  • 1988SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality21,113 cited
  • 1952Content Analysis in Communication Research.3,099 cited
  • 1996Services Marketing: Integrating Customer Focus Across the Firm3,049 cited
  • 1987Social Ties and Word-of-Mouth Referral Behavior2,389 cited
  • 1977Content Analysis in Consumer Research2,310 cited
  • 1983Classifying Services to Gain Strategic Marketing Insights1,994 cited
  • 1991Content-Analysis Research: An Examination of Applications with Directives for Improving Research Reliability and Objectivity1,523 cited
  • 2011Service Management and Marketing1,414 cited
  • 1977An Analysis of Information Content in Television Advertising588 cited
  • 1972Content Analysis in Communication Research.411 cited
  • 1981Issue Involvement As a Moderator of the Effects on Attitude of Advertising Content and Context374 cited
  • 1986How Advertising Works : A Planning Model Revisited361 cited
  • 1996The Information Content of Advertising: A Meta-Analysis349 cited
  • 1991A Better Advertising Planning Grid310 cited
  • 1999An international analysis of emotional and rational appeals in services vs goods advertising

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277 cited
  • 1981Guidelines for the advertising of services250 cited
  • Cited by

    • 2013The impact of leadership practices on service quality in private higher education in South Africa25 cited
    • 2018Religious symbolism in Islamic financial service advertisements24 cited
    • 2018Communicating value to enhance service visualization17 cited
    • 2012Newspaper and Internet Display Advertising – Co-Existence or Substitution?15 cited
    • 2016Services advertising: showcase the customer!12 cited
    • 2013Wisdom Appeals in UK Financial Services Advertising10 cited