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Consumer’s Trust in the Brand: Can it be built through Brand Reputation, Brand Competence and Brand Predictability

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References

1994The Commitment-Trust Theory of Relationship Marketing22,337 cited
1985A Conceptual Model of Service Quality and Its Implications for Future Research21,635 cited
1979The Social psychology of intergroup relations11,504 cited
1998Not So Different After All: A Cross-Discipline View Of Trust10,264 cited
1987Developing Buyer-Seller Relationships9,139 cited
1997An Examination of the Nature of Trust in Buyer-Seller Relationships6,819 cited
1994Determinants of Long-Term Orientation in Buyer-Seller Relationships6,726 cited
2001The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty6,666 cited
1990A Model of Distributor Firm and Manufacturer Firm Working Partnerships5,824 cited
1972Principles of Marketing5,587 cited
1990Relationship Quality in Services Selling: An Interpersonal Influence Perspective4,760 cited
1985Trust as a Social Reality4,158 cited
1992Relationships between Providers and Users of Market Research: The Dynamics of Trust within and between Organizations3,813 cited
1991Managing brand equity : capitalizing on the value of a brand name.3,547 cited
1986Production of trust: Institutional sources of economic structure, 1840–1920.

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3,432 cited

1985Trust in close relationships.3,129 cited

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