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Effect of Entrepreneurial Innovativeness Orientation, Product Innovation, and Value Co-Creation on Marketing Performance

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References

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2004Innovativeness: Its antecedents and impact on business performance1,503 cited
2010Expanding understanding of service exchange and value co-creation: a social construction approach1,426 cited
2007Entrepreneurial Orientation, Risk Taking, and Performance in Family Firms1,267 cited
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2008The relationship between technology, innovation, and firm performance—Empirical evidence from e-business in Europe

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500 cited

2005Innovativeness among small businesses: Theory and propositions for future research445 cited

2013Value co‐creation: theoretical approaches and practical implications421 cited

Cited by

2019ENTREPRENEURIAL INATTENTIVENESS, RELATIONAL CAPABILITIES AND VALUE CO-CREATION TO ENHANCE MARKETING PERFORMANCE23 cited
2023Drivers of social innovation for tourism enterprises: a study on lifestyle entrepreneurship19 cited
2022PERAN INOVASI PRODUK MEMEDIASI ORIENTASI PASAR TERHADAP KINERJA PEMASARAN17 cited
2019The Role of Product Innovation in Mediating the Influence of Entrepreneurship Orientation on Marketing Performance (A Study on Silver Craft MSMEs in Celuk, Gianyar)10 cited
2023The Effect of Entrepreneurial Orientation and Social Media Adoption on Marketing Performance of Culinary Start-up Business10 cited
2023Purchase Intention Model Based on Storytelling, Product Innovation, Value Co-Creation, and Empowerment of Farmers in Indonesian Natural Cosmetic Products8 cited
2018The Effect of Product Innovation and Service Innovation towards Marketing Performance (Case Study on Plastic Producer in Surabaya)8 cited
2021Longitudinal research - Entrepreneurial orientation impact, innovativeness, and business performance in Croatian companies7 cited
2020The Product Market Strategy, Value Creation, and Competitive Advantages as a Determinant Factor of Marketing Performance7 cited
2019La construction des dimensions de l’innovation managériale : une résultante de l’accompagnement de l’entrepreneur ambitieux6 cited
2024Entrepreneurship Orientation (EO) and Innovation: A Systematic Review5 cited
2022Effect of governance practices on value co-creation and organizational performance: Evidence from village-owned enterprises in Riau, Indonesia4 cited