SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
Political brand identity: An examination of the complexities of Conservative brand and internal market engagement during the 2010 UK General Election campaign
16 references·6 citing·36 second hop
Political brand identity: An examination of the complexities of Conservative brand and internal market engagement during the 2010 UK General Election campaign (2014)Political brand identity: An examination …Strategic human resource management (2015)Strategic human resource mana…Strategic Brand Management (2007)Strategic Brand ManagementThe Social Influence of Brand Community: Evidence from European Car Clubs (2005)The Social Influence of Brand…Political Choice in Britain (2004)Political Choice in BritainEvolving to a New Dominant Logic for Marketing (2003)Evolving to a New Dominant Lo…Do brand personality scales really measure brand personality? (2003)Do brand personality scales r…Tribal marketing (2002)Tribal marketingCorporate branding and corporate brand performance (2001)Corporate branding and corpor…Brand Community (2001)Brand CommunityConsumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Consumers and Their Brands: D…Qualitative Interviewing: The Art of Hearing Data (1996)Qualitative Interviewing: The…Building Strong Brands (1995)Building Strong BrandsThe Long Interview (1988)The Long InterviewPolitical Change in Britain (1974)Political Change in BritainThe symbolic uses of politics (1967)The symbolic uses of politicsAn Economic Theory of Democracy. (1958)An Economic Theory of Democra…‘I’ll stand by you:’ understanding customers’ moral decoupling processes and supportive behavioral intentions in cases of corporate misconduct (2021)‘I’ll stand by you:’ understa…Political brand endorsers, political brand preference, and political brand equity: A mediated moderated model (2020)Political brand endorsers, po…How cyber political brands emerge: a socio-material analysis of the Italian Five Star movement and the Czech pirate party (2020)How cyber political brands em…Decision-making and satisfaction in campus e-voting: moderating effect of trust in the system (2017)Decision-making and satisfact…Political branding: sense of identity or identity crisis? An investigation of the transfer potential of the brand identity prism to the UK Conservative Party (2015)Political branding: sense of …Political brand image: an investigation into the operationalisation of the external orientation of David Cameron’s Conservative brand (2015)Political brand image: an inv…Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)On the Evaluation of Structural Equation Models (1988)The theory of planned behavior (1991)Consumer engagement in a virtual brand community: An exploratory analysis (2011)Customer Engagement (2011)Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation (2014)An Evolutionary Theory of Economic Change. (1983)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)The Theory of the Growth of the Firm (1995)Service-dominant logic: continuing the evolution (2007)Institutions and axioms: an extension and update of service-dominant logic (2015)The Strength of Weak Ties (1973)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Bowling Alone: America's Declining Social Capital (1995)The Field behind the Screen: Using Netnography for Marketing Research in Online Communities (2002)Users of the world, unite! The challenges and opportunities of Social Media (2009)The Company and the Product: Corporate Associations and Consumer Product Responses (1997)Strategic Brand Management: Building, Measuring, and Managing Brand Equity. (2000)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)Theoretical Perspectives for Strategic Human Resource Management (1992)THE IMPACT OF HUMAN RESOURCE MANAGEMENT ON ORGANIZATIONAL PERFORMANCE: PROGRESS AND PROSPECTS. (1996)Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? (2004)A Rational Theory of the Size of Government (1981)A Survey of Corporate Governance (1997)Economic Origins of Dictatorship and Democracy (2005)The New Institutionalism: Organizational Factors in Political Life (1983)The Rise and Fall of Social Problems: A Public Arenas Model (1988)Social Construction of Target Populations: Implications for Politics and Policy (1993)The qualitative interview in IS research: Examining the craft (2007)The qualitative research interview (2011)The online survey as a qualitative research tool (2020)Whence Consumer Loyalty? (1999)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Understanding Customer Experience Throughout the Customer Journey (2016)Handbook of Interview Research (2001)The qualitative research interview (2006)
this work references cited by second hop

References

  • 1958An Economic Theory of Democracy.18,594 cited
  • 2003Evolving to a New Dominant Logic for Marketing14,777 cited
  • 1996Qualitative Interviewing: The Art of Hearing Data11,180 cited
  • 1998Consumers and Their Brands: Developing Relationship Theory in Consumer Research7,540 cited
  • 1988The Long Interview5,219 cited
  • 1995Building Strong Brands4,432 cited
  • 2001Brand Community3,994 cited
  • 2015Strategic human resource management3,437 cited
  • 2005The Social Influence of Brand Community: Evidence from European Car Clubs2,395 cited
  • 1967The symbolic uses of politics2,050 cited
  • 2007Strategic Brand Management1,706 cited
  • 2004Political Choice in Britain929 cited
  • 2001Corporate branding and corporate brand performance897 cited
  • 2002Tribal marketing889 cited
  • 1974Political Change in Britain867 cited
  • 2003Do brand personality scales really measure brand personality?755 cited

Cited by

  • 2015

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

Political branding: sense of identity or identity crisis? An investigation of the transfer potential of the brand identity prism to the UK Conservative Party
41 cited
  • 2015Political brand image: an investigation into the operationalisation of the external orientation of David Cameron’s Conservative brand23 cited
  • 2020Political brand endorsers, political brand preference, and political brand equity: A mediated moderated model22 cited
  • 2021‘I’ll stand by you:’ understanding customers’ moral decoupling processes and supportive behavioral intentions in cases of corporate misconduct22 cited
  • 2020How cyber political brands emerge: a socio-material analysis of the Italian Five Star movement and the Czech pirate party16 cited
  • 2017Decision-making and satisfaction in campus e-voting: moderating effect of trust in the system15 cited