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Measuring the effect of customer relationship management (CRM) components on the non financial performance of commercial banks: Egypt case
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References

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  • 1994Customer Loyalty: Toward an Integrated Conceptual Framework6,761 cited
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  • 2000On the Profitability of Long-Life Customers in a Noncontractual Setting: An Empirical Investigation and Implications for Marketing

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1,364 cited
  • 2001The relationship between customer loyalty and customer satisfaction1,312 cited
  • 1989The PIMS principles: Linking strategy to performance1,302 cited
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