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How Advertising Works: Alternative Situational and Attitudinal Explanations
16 references·6 citing·31 second hop
How Advertising Works: Alternative Situational and Attitudinal Explanations (2004)How Advertising Works: Alternative Situat…Advances in Consumer Research (2025)Advances in Consumer ResearchDiffusion of Innovations 1 (2019)Diffusion of Innovations 1A Theory of Cognitive Dissonance (2017)A Theory of Cognitive Dissona…A Model For Predictive Measurements of Advertising Effectiveness (2000)A Model For Predictive Measur…How Advertising Works: What Do We Really Know? (1999)How Advertising Works: What D…Information Response Models: An Integrated Approach (1982)Information Response Models: …How Advertising Works: A Planning Model (1982)How Advertising Works: A Plan…Consumer behavior : application of theory (1977)Consumer behavior : applicati…New models for mass communication research (1973)New models for mass communica…Innovative Behavior and Communication (1972)Innovative Behavior and Commu…The Theory of Buyer Behavior (1971)The Theory of Buyer BehaviorThe Handbook of Social Psychology (1969)The Handbook of Social Psycho…The Measurement of Advertising Involvement (1966)The Measurement of Advertisin…Diffusion of Innovations (1963)Diffusion of InnovationsA Model for Predictive Measurements of Advertising Effectiveness (1961)A Model for Predictive Measur…A Theory of Cognitive Dissonance (1957)A Theory of Cognitive Dissona…The Impact of Advertising On Market Share (2019)The Impact of Advertising On …Neuromarketing Tools in Studies on Models of Social Issue Advertising Impact on Recipients (2018)Neuromarketing Tools in Studi…THEORETICAL FRAMEWORK OF ADVERTISING - SOME INSIGHTS (2014)THEORETICAL FRAMEWORK OF ADVE…Efekty reklamy w systemie komunikacji marketingowej (2009)Efekty reklamy w systemie kom…Olympic sponsorship: evolution, challenges and impact on the Olympic Movement (2008)Olympic sponsorship: evolutio…Identifying patterns of customer response to price endings (2006)Identifying patterns of custo…Information and Consumer Behavior (1970)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Hedonic Consumption: Emerging Concepts, Methods and Propositions (1982)Customer Value, Satisfaction, Loyalty, and Switching Costs: An Illustration From a Business-to-Business Service Context (2004)From Social to Sale: The Effects of Firm-Generated Content in Social Media on Customer Behavior (2015)Advertising Content and Consumer Engagement on Social Media: Evidence from Facebook (2017)Culture and the Self: Implications for Cognition, Emotion, and Motivation (1991)The Emerging Field of Emotion Regulation: An Integrative Review (1998)Prejudice, social stress, and mental health in lesbian, gay, and bisexual populations: Conceptual issues and research evidence. (2003)The case for motivated reasoning. (1990)Managing Legitimacy: Strategic and Institutional Approaches (1995)A Paradigm for Developing Better Measures of Marketing Constructs (1979)A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun (1982)The Strength of Weak Ties (1973)Diffusion of innovations. (2003)User Acceptance of Information Technology: Toward A Unified View1 (2003)Innovativeness: The Concept and Its Measurement (1978)Innovativeness, Novelty Seeking, and Consumer Creativity (1980)Strategic Orientation of the Firm and New Product Performance (1997)The diffusion of innovations (1983)A New Product Growth for Model Consumer Durables (2004)Using the Internet to Promote Health Behavior Change: A Systematic Review and Meta-analysis of the Impact of Theoretical Basis, Use of Behavior Change Techniques, and Mode of Delivery on Efficacy (2010)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? (2004)Bibliometric Methods in Management and Organization (2014)The Psychological Continuum Model: A Conceptual Framework for Understanding an Individual's Psychological Connection to Sport (2001)Customer engagement: the construct, antecedents, and consequences (2016)A model of perceived image, memorable tourism experiences and revisit intention (2017)Inequity In Social Exchange (1965)Partial Least Squares Structural Equation Modeling (PLS-SEM) Using R (2021)
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References

  • 2019Diffusion of Innovations 137,320 cited
  • 1957A Theory of Cognitive Dissonance24,224 cited
  • 2017A Theory of Cognitive Dissonance18,122 cited
  • 2025Advances in Consumer Research13,264 cited
  • 1969The Handbook of Social Psychology12,518 cited
  • 1963Diffusion of Innovations6,675 cited
  • 1971The Theory of Buyer Behavior2,797 cited
  • 1999How Advertising Works: What Do We Really Know?1,436 cited
  • 1961A Model for Predictive Measurements of Advertising Effectiveness797 cited
  • 1972Innovative Behavior and Communication590 cited
  • 1982How Advertising Works: A Planning Model552 cited
  • 1966The Measurement of Advertising Involvement464 cited
  • 1973New models for mass communication research450 cited
  • 1977Consumer behavior : application of theory419 cited
  • 1982Information Response Models: An Integrated Approach407 cited
  • 2000A Model For Predictive Measurements of Advertising Effectiveness389 cited

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2008
Olympic sponsorship: evolution, challenges and impact on the Olympic Movement
20 cited
  • 2018Neuromarketing Tools in Studies on Models of Social Issue Advertising Impact on Recipients18 cited
  • 2006Identifying patterns of customer response to price endings16 cited
  • 2014THEORETICAL FRAMEWORK OF ADVERTISING - SOME INSIGHTS16 cited
  • 2009Efekty reklamy w systemie komunikacji marketingowej14 cited
  • 2019The Impact of Advertising On Market Share12 cited